We reported yesterday that after a strong social campaign calling for companies and officials to withdraw support from Boston’s St. Patrick’s Day Parade, Sam Adam’s officially pulled the plug on their sponsorship.
Organizers of the St. Patrick’s Day parades in both Boston and New York will not allow gay groups — the LGBT Veterans for Equality in particular — to be included, and Sam Adam’s is not having any of it. After attempting negotiations, a company spokesperson said their support was “not possible” yesterday.
According to parade organizers, forcing parade participants to not identify as LGBT is a matter of “public safety of our spectators.”
Shortly after Sam Adams’ decision went public, a Heineken USA rep officially announced that the company would also pull sponsorship of New York City’s St. Patrick’s Day parade as well. “We believe in equality for all,” a spokeswoman said.
On the contrary, American car manufacturer Ford will gladly tolerate homophobia at the events it sponsors, according to a statement issued to CNBC:
Ford Motor Company is involved in a wide range of events and organizations in communities across the country and around the world, including long-standing participation in this parade. No one person, group or event reflects Ford’s views on every issue. What we can tell you is that Ford is proud of its inclusive policies. Every member of the Ford team is valued, and we provide employee benefits regardless of race, gender or sexual orientation.
Riiiight. Every member of the Ford team is valued, so long as they keep that gay shit out of parades our families are trying to enjoy.