Ford Motor Company Endorses Homophobia, Heineken and Sam Adams Boycott It

ford_logoWe reported yesterday that after a strong social campaign calling for companies and officials to withdraw support from Boston’s St. Patrick’s Day Parade, Sam Adam’s officially pulled the plug on their sponsorship.

Organizers of the St. Patrick’s Day parades in both Boston and New York will not allow gay groups — the LGBT Veterans for Equality in particular — to be included, and Sam Adam’s is not having any of it. After attempting negotiations, a company spokesperson said their support was “not possible” yesterday.

According to parade organizers, forcing parade participants to not identify as LGBT is a matter of “public safety of our spectators.”

Shortly after Sam Adams’ decision went public, a Heineken USA rep officially announced that the company would also pull sponsorship of New York City’s St. Patrick’s Day parade as well. “We believe in equality for all,” a spokeswoman said.

On the contrary, American car manufacturer Ford will gladly tolerate homophobia at the events it sponsors, according to a statement issued to CNBC:

Ford Motor Company is involved in a wide range of events and organizations in communities across the country and around the world, including long-standing participation in this parade. No one person, group or event reflects Ford’s views on every issue. What we can tell you is that Ford is proud of its inclusive policies. Every member of the Ford team is valued, and we provide employee benefits regardless of race, gender or sexual orientation.

Riiiight. Every member of the Ford team is valued, so long as they keep that gay shit out of parades our families are trying to enjoy.

Get that money, Ford! You’ll obviously need it, since America realized Chevrolet and Chrysler were the only American-made cars worth buying a long time ago.

Get Queerty Daily

Subscribe to Queerty for a daily dose of #ford #heineken #homophobia stories and more


  • bjohnmasters

    If Ford were sponsoring an AFA or FRC event, I’d agree with the headline, but I’m not sure am in agreement with this perspective on their sponsorship of a long running parade that celebrates something totally unrelated anything gay.

    Should gay groups be allowed to march if other groups get to march under their banners…sure. Am I glad some corporate sponsors have said “no”…absolutely.

    But there is a stretch between sponsoring a parade and endorsing homophobia (unless said parade, as noted, is the creation of AFA or FRC or their ilk, and for the express purpose of promoting animus towards gay people.

  • Kieran

    I’m still waiting to see openly gay groups marching in NYC Macy’s Thanksgiving Parade, or the NYC Columbus Day, Puerto Rican Day, West Indian Day, Pulaski Day, Steuben Day, parades etc.

    It does seem a bit strange that it is only the St Patrick’s Day parade where it is so important to have openly gay groups marching. Let’s have gay representation in ALL NYC parades—not just some.

  • liandro

    I think perhaps you both are missing the point, or missing some information, regarding the Boston parade. The parade, a private one, is organized and run by the South Boston Allied War Veterans Council, which is in turn run by a bunch of old white conservative guys. The gay group that wanted to march was the LGBT Veterans for Equality, an affiliate of Mass Equality (the folks who helped bring us same-sex marriage). Another group that has also been refused entry into the parade is Veterans for Peace.

    So the organizers, all veterans, sponsoring a parade for Irish veterans, is actually rejecting more than just LGBT veterans, but those veterans who differ politically from them as well. It’s a bunch of reactionaries who are using the status as a private organization to push their own political agendas, one of which is gays suck (ok, pun intended) and another is that war is glorious.

    It may be run by a private organization, but with taxpayer money being used for security and cleanup, and with millions predicted to attend, this is really a public event, and thus exclusion of ANY veteran’s organization should be anathema–and it is to some corporations, many politicians, and tens of thousands of the public.

    I hope you can see that this is different situation from those other parades you mention, Kieran.

  • bobmister250

    This headline couldn’t be more misleading. Saying that Ford is endorsing homophobia because they are sponsoring a parade with homophobic organizers is like saying Mercedes is anti-Semitic for talking about their heritage on the Autobahn(because Hitler created the Autobahn). It’s such a stretch that it no longer makes sense. Ford has a long history of being LGBT-friendly. Not only have they scored a 100 on the Human Rights Campaign’s Corporate Equality Index for many years, they have been offering domestic partner benefits for their employees since the 1990s. They also have an employee resource group called Ford GLOBE for LGBT employees and allies. Also in the Detroit area they have literally donated millions over the years to LGBT causes and charities. Before you smear one of our community’s best corporate allies, please do your research. I know Queerty is not anywhere near The New York Times, but you’re at least better than this.

  • liandro

    @bobmister250: I agree, bobmister. Misleading headlines (whether in substance or tone) are all too common on newsy websites. Writing catchy and engaging headlnes is not easy, but that’s no excuse.

    Still, while Ford scores real high on HRC (and good for them), I wish they had bowed out; would have sent an even stronger signal. But given what you said, hard to come down on them.

  • Mike


  • Ronbo


    Ford’s sponsorship of Russian-style bigotry is NOTHING in which to take pride. Show some self-respect AND spine; the drag queens at Stonewall showed you how to do it.

Comments are closed.