If Calvin Klein‘s “live billboard” in Times Square wasn’t enough to turn you off from the designer, perhaps the pool party hosting designer’s latest stunt will: He’s attempting to turn “technosexual” into a word.
technosexual (tek.noh.SEK.shoo.ul) n. A person with a strong aesthetic sense for fashion and a love of technology. –technosexuality n.
Klein already has the domain name ready to go and, as media blog Muckraked points out, the U.S. Patent & Trademark Office has already received his trademark application:
Firm: Calvin Klein
Products: PERFUMERY, INCLUDING, PERFUME, EAU DE TOILETTE, EAU DE PARFUM, PARFUM GEL, SCENTED SERUMS, SCENTED SACHETS, FRAGRANCE STICKS, POTS AND BALMS, POTPOURRI, TOILET WATER, AFTERSHAVE, COLOGNE, ESSENTIAL OILS, AROMATHERAPY PRODUCTS NOT FOR MEDICAL USE, MASSAGE OILS, AND SKIN SCRUBS, DEODORANTS AND ANTIPERSPIRANTS, NON-MEDICATED TOILET PREPARATIONS, BATH AND SHOWER PREPARATIONS, NAMELY, BATH AND SHOWER GEL, BATH OIL, BATH OIL CAPSULES, BODY WASH, BATH CRYSTALS AND BEADS AND BUBBLE BATH, SKIN CARE PREPARATIONS INCLUDING FACE, BODY AND SKIN CREAMS, LOTIONS, GELS AND MOISTURIZERS AND COSMETICS
Listen, Calvin: We’ve already got the iPod boxers from Play and the iPod jacket from Burton. Do we really need pockets sewn into suits specifically for our Motorola Q and face wash that smells like a Sidekick 3?
What’s In a Name? Calvin Klein’s Technosexual [Muckraked]