Fox News’ “Fair and Balanced” slogan has been an open joke since day one, but the irony is sadly lost on the denizens of viewers who tune into the conservative network. Now the brainchild of the late, great Roger Ailes is opting to take their branding in a different direction, replacing “Fair and Balanced” with “Most watched; most trusted.” It’s frightening to think both those statements might actually be true.
Shocking absolutely nobody, Twitter went in:
So Fox News officially dropped the "Fair & Balanced" slogan. They had to. They couldn't tell that lie forever
— Tariq Nasheed (@tariqnasheed) June 14, 2017
Fox News is dropping their "Fair & Balanced" slogan and just going with this: pic.twitter.com/rlj123WLJ2
— summer goth (@NicCageMatch) June 14, 2017
So @FoxNews has abandoned its slogan 'Fair & Balanced' in favour of a new one: 'Most Watched, Most Trusted'. Well, everything's relative.
— John Simpson (@JohnSimpsonNews) June 15, 2017
Fox News drops "Fair and Balancced" slogan. I guess they didn't want the FTC coming after them for truth in advertising violations.
— Steve Redmond (@sjredmond) June 15, 2017
Just heard Fox News is dropping the "Fair & Balanced" slogan! Hope this doesn't mean the end of their commitment to non-biased journalism.
— Lucas Cardoso (@TheBigCardoso) June 14, 2017
Today #FoxNews dropped their "Fair and Balanced" slogan.
It's the first honest thing they've ever done… pic.twitter.com/vkftysQCsg
— Nichole (Nikki) (@SkepticNikki) June 14, 2017
Fox dropping "Fair and Balanced" is like Barry Manilow coming out of the closet at 70. Who exactly was still being fooled?
— Alex Bosworth (@Alexbosworth51) June 15, 2017
After dropping its "Fair and Balanced" tag line, Fox News unveils its new slogan: pic.twitter.com/yolxGQVPVY
— ??Dustin Miller ?? (@spdustin) June 14, 2017
Fox News saying they are no longer "fair and balanced" is like McDonalds saying they are no longer "healthy".
It was never the case, kids.
— TrumpsTaxes (@TrumpsTaxes) June 14, 2017
Fox News is apparently ditching the "fair and balanced" bit and going with something more nuanced. pic.twitter.com/xysOUMVlx6
— TK (@TKhatesyou) June 14, 2017
Fox news to replace "Fair and Balanced" slogan with "Alternative and Unhinged." #fairandbalanced #alternativefacts #altfacts
— Rachel Love (@miss_luv) June 14, 2017
If a fig leaf falls in a forest and no one is around to hear it, does it make a sound? https://t.co/smvjLrKWkZ
— Keith Olbermann (@KeithOlbermann) June 14, 2017
Stephen Colbert also had a few thoughts about the switch:
Aires the Ram
Well, if you’re a leftist who supports globalism, open borders, the importation of droves of muslim men who want gay people dead, etc., and your only source for news is CNN, MSNBC, ABC, NBC & CBS, then you’re living in an echo chamber. Perhaps reading news sites that you “think” you disagree with, just might give you a wider perspective on world & national events, and balance your “opinion” out??
Just sayin’.
DCguy
Oh look, Mo Bros other screename using the hysteria created “The Left” as the strawman.
Fox News promoted the Seth Rich story AFTER it had already been debunked. So please, keep trying to deflect.
Oh, by the way, using the same phrasing in multiple screenames makes it really easy to spot you.
mhoffman953
LOL the left wants to mock FOX news claiming it’s not fair and balanced but when you put on CNN and they have a panel of people, it’ll be 9 anti-Trump people including the host and 1 pro-Trump person. That doesn’t sound balanced
DCguy
As opposed to FOX with their show “The 5” that has 4 right wingers and one leans right moderate? Yeah, that’s sure balance.
Oh, wait, you didn’t expect any of us to know that did you? See what I did, you made a vague reference to a non-existent show on CNN, and I actually pointed out a real FOX Show that does exactly what you were crying that CNN did.
Sheesh Mo Bro, please send at least ONE of your screenames to school and have them take a critical thinking class so we don’t have to keep calling out these huge errors.
mhoffman953
@DCguy
Again, I am not MoBro. Save the conspiracies for Alex Jones
The shows I am referencing are Don Lemon’s show and Anderson Cooper’s show or any time CNN does a special news broadcast with Jake Tapper, since you cried that I wasn’t specific enough.
As far as The Five, it is a talk show program on FOX news. The Five is no different from The View or The Talk. You wouldn’t tune into the The Five for in-depth analysis of the news as it’s five people sitting around a table discussing things in a sometimes humorous way. Plus, the five people at that table don’t always agree and side one way on an issue.
CNN will have a panel of anti-Trump people who don’t hide their bias such as Dana Bash, Gloria Borger, Brian Stelter, Sally Kohn, John King, David Axelrod, Hilary Rosen, Carl Bernstein, Van Jones, Symone Sanders, Angela Rye along with either Don Lemon, Jake Tapper, or Anderson Cooper as the host and then somewhere in the middle you’ll find Jeffrey Lord.
CNN is unwatchable because anytime someone disagrees with the mob panel, they all start screaming and talking over each other like animals, then some of the panel seem to find racism in everything.
ingyaom
“Most watched”? On a good night, they used to get about 3 million viewers (about 1% of the population), and that was for O’Reilley, which was commentary, not news, on this so-called news channel. Now, with Bill gone, I would assume their numbers have dropped.
Heywood Jablowme
Yes, Fox’s evening numbers have dropped. Rachel Maddow on MSNBC is now #1.
The AVERAGE age of Fox News viewers is almost 70.
Fox still claims “most watched” overall. Arguably, yes. They lead during the daytime because of all their retired and/or opioid-addicted viewers.
Heywood Jablowme
And no, I’m not making a joke with that “opioid” comment. Try watching Fox News during the day. Half their commercials are for stuff to combat “opioid-induced constipation” – no sh!t!
DCguy
FOX’s new slogan
“Ok F*ck it, We Lie”
1EqualityUSA
Speaking of conspiracy theories, wouldn’t it be super creepy were Fox caught up in this web of Russian intrigue? Money, power, and international commingling. Hannity is propaganda in an ill-fitting suit. He steers his ship remotely, it seems. Perhaps a chip is lodged in the base of his skull. MRI, stat. “Most watched bugs-in-a-jar.”
1EqualityUSA
It doesn’t help that liberal viewpoints are not made available to some parts. Cable companies must be getting a Koch bros annual stipend.
Stilinski26
All MSM are baised funny how only Fox News is singled out
Doug
I agree all MSM are biased… but are as ridiculously blatant about it as Fox is.
Doug
That was ‘but none are…’
GreenJon546
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DMscrub32
I love this site. I’ve been out to my extremely catholic parents since 27 and they love me more than ever. I skew conservative, work in finance in NY and see how irresponsible we are fiscally. But to preach acceptance for other views and then have sometimes 25% of daily updates on here bashing other views…which are present in our own great community, is something we can do better on.
DCguy
As opposed to the GOP platform that specifically states they want to remove rights from lgbts?
Oh that’s right, you fake conservative trolls game is, that if bigots smile and speak softly they aren’t REALLY attacking us right?
As far as fiscal conservatism, Bush and Reagan blew out the budget and Clinton balanced the budget and Obama hugely cut the deficit so that line no longer works.
If you want to lie, keep on trying, but don’t assume people on this site are stupid.