Fox News’ “Fair and Balanced” slogan has been an open joke since day one, but the irony is sadly lost on the denizens of viewers who tune into the conservative network. Now the brainchild of the late, great Roger Ailes is opting to take their branding in a different direction, replacing “Fair and Balanced” with “Most watched; most trusted.” It’s frightening to think both those statements might actually be true.
Shocking absolutely nobody, Twitter went in:
So Fox News officially dropped the "Fair & Balanced" slogan. They had to. They couldn't tell that lie forever
— Tariq Nasheed (@tariqnasheed) June 14, 2017
Fox News is dropping their "Fair & Balanced" slogan and just going with this: pic.twitter.com/rlj123WLJ2
— summer goth (@NicCageMatch) June 14, 2017
So @FoxNews has abandoned its slogan 'Fair & Balanced' in favour of a new one: 'Most Watched, Most Trusted'. Well, everything's relative.
— John Simpson (@JohnSimpsonNews) June 15, 2017
Fox News drops "Fair and Balancced" slogan. I guess they didn't want the FTC coming after them for truth in advertising violations.
— Steve Redmond (@sjredmond) June 15, 2017
Just heard Fox News is dropping the "Fair & Balanced" slogan! Hope this doesn't mean the end of their commitment to non-biased journalism.
— Lucas Cardoso (@TheBigCardoso) June 14, 2017
Today #FoxNews dropped their "Fair and Balanced" slogan.
It's the first honest thing they've ever done… pic.twitter.com/vkftysQCsg
— Nichole (Nikki) (@SkepticNikki) June 14, 2017
Fox dropping "Fair and Balanced" is like Barry Manilow coming out of the closet at 70. Who exactly was still being fooled?
— Alex Bosworth (@Alexbosworth51) June 15, 2017
After dropping its "Fair and Balanced" tag line, Fox News unveils its new slogan: pic.twitter.com/yolxGQVPVY
— ??Dustin Miller ?? (@spdustin) June 14, 2017
Fox News saying they are no longer "fair and balanced" is like McDonalds saying they are no longer "healthy".
It was never the case, kids.
— TrumpsTaxes (@TrumpsTaxes) June 14, 2017
Fox News is apparently ditching the "fair and balanced" bit and going with something more nuanced. pic.twitter.com/xysOUMVlx6
— TK (@TKhatesyou) June 14, 2017
— Rachel Love (@miss_luv) June 14, 2017
If a fig leaf falls in a forest and no one is around to hear it, does it make a sound? https://t.co/smvjLrKWkZ
— Keith Olbermann (@KeithOlbermann) June 14, 2017
Stephen Colbert also had a few thoughts about the switch: