There’s bad marketing, good marketing, and genius marketing. This falls in that third category.
It was exactly this time last year that the world met Andy King.
King shot to fame for his interview in the Netflix documentary Fyre: The Greatest Party that Never Happened. In the film, which recounts the disastrous Fyre Festival, King reveals that at one point Fyre CEO Billy McFarland ordered him to perform oral sex on the Bahamian Minister of Customs in exchange for shipments of Evian water. The more shocking confession: King was actually willing to do it.
“I literally drove home, took a shower, drank some mouthwash, and got in my car to drive across the island to take one to the team,” King revealed during the film. “I got to his office fully prepared to suck his d**k.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
“I was going to do that, honestly, to save the festival.”
Well, the newest face of Evian water is… drumroll please… Andy King!
Speaking to PEOPLE, King said: “One year ago, I shared with the world my willingness to ‘take one for the team’ to bring Evian to thirsty festival-goers… and unexpectedly became an internet sensation overnight.”
Related: Fyre Fest “Blowjob King” Andy King scores his own reality show
“On the first anniversary, Evian is dropping a special bottle with an all-new slogan in honor of my infamous team spirit.
“As a long-time Evian fan — of both the water itself and the brand’s sustainable practices — I could not be more thrilled!” he added.
The slogan? “So good, you’d do anything for it.”
whitakerk861
Too many assumptions to list here but I can decidedly write that I will not be buying Evian.
wanderingmind_
Good! Keep drinking your hatorade, and move along.
Vince
I’m sure someone somewhere gives a shit.
barryaksarben
so why are you here? bigot
Kangol2
What did he have to do to get this gig? Take one for the team and suck some d–…?
gaypalmsprings
Does he spit or swallow?
jerkinns
Let the bitter I-deserve-these-things-more-than-him comments commence!
pugsandcoffeeplease
TBH, I wouldn’t mind giving him some water.
MrMichaelJ
As if he needed a reason…
Openminded
Im a bit surprised Evian bought into this story. One could consider it prostitution to trade oral for Evian. Didn’t this guy realize you can actually get the stuff by paying for it?
barryaksarben
Obviously, you dont know the fyre festival story. They had no money left but people there needing water. Hi soffer was on par with mother teresa without the needless sufferring
Karrnal
Evian’s new slogan is not merely lame, but entirely homophobic. Evian infers the most extreme thing a guy can do is give head. I’m sure glad I didn’t drink Evian before this, because now I don’t have to give it up.
eeebee333
Is it April 1st already?
Heywood Jablowme
“What would you do for a Klondike bar?”
Evian is late to this game.
JamJewel
I can’t believe in this day and age people are still polluting the environment with plastic water bottles instead of just buying a counter-top distiller. Jeez!
allmedscare
plastic water bottle is harmful to our environment.
Mr. Stadnick
Here Here!