Gay Activists Call Off Bolthouse Boycott

A truce has been reached out in California.

Gay activists three months ago launched a boycott against high-brown juice makers at Bolthouse Farms because the company’s former CEO, William Bolthouse Jr., had donated $100,000 to Proposition 8, the ballot measure aimed at overturning this year’s gay marriage win. Well, it would seem the activists and the company have reached a deal:

The “Don’t Buy Bolthouse” campaign ended because the company’s chief executive “has provided us with a compelling perspective which clearly demonstrates the separation between Bolthouse Farms and…its founder, William Bolthouse,” Californians Against Hate said Wednesday in a written statement.

That perspective, the statement continued, “provides us with confidence that Bolthouse Farms is committed to working productively with the [lesbian, gay, bisexual and transgender] community.”

For its part, the Bakersfield-based food giant “thanks Californians Against Hate for recognizing our work to meet our mission of showing respect and integrity to our employees, our vendors and our customers,” company spokesman Lane Hudson said Wednesday in another written statement.

Now, if only the company could convince its “patriarch” to practice what they preach…

Update: Hudson and the Bolthouse folk would like to make clear that Bolthouse isn’t the CEO and hasn’t has an interest in the company since 2005. Jeff Dunn’s the CEO and apparently all about the gays.