In Quotes

As Mainstream Advertising Goes Gay, Traditional Gay Publications Struggle To Keep Up

And, you know, no magazine is doing stunningly well, but certainly Out faces its own specific challenges as being a gay media company in an age where that’s just a very difficult sort of place to align yourself in this market, because you have a generation of gay people who don’t necessarily want to be known as specifically gay or gay first. They’re happy to be out and proud, but they claim that that’s not who they are. It’s just a part of them.”

Advertising Age‘s Thomas Pardee tells NPR of the difficulties traditional gay publications face now that mainstream advertising has gone gay