Gay Media Deathwatch: New York Blade Shuts Down


We’d call it “surprising news,” but it isn’t: The New York Blade has shut down. With a circulation of just 22,000, the Blade has been published by Matthew Bank’s HX Media, which itself has been plagued with rumors of trouble. The firm just sold the gay bar weekly guide HX. And now, the Blade goes under. And since part of the Blade is owned by David Unger’s Avalon Equity, the rumor mill will continue to swirl, given our report that Unger was fired from Avalon (or was it a “resignation”?). There will be more news like this to come, as the suffering advertising industry becomes unable to support small-circ niche publications.

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