Here’s a bit of news for all you homo-journos and their admirers: two New England gay publishing companies, Bay Windows Inc. and Edge Publications Inc., have joined forces to form the biggest queer periodical publishing company in New England.
Bay Windows is one of the country’s most recognized GLBT brands, delivering high-caliber news and entertainment coverage to New England for over 25 years; combined with EDGE, a network of GLBT local online magazines that deliver eight major channels of local and national coverage to over 550,000 readers per month in major cities across the Northeast US, the new chain of publications in print and on the web will offer readers a definitive resource for news and entertainment coverage.
“The Bay Windows/EDGE connection strengthens two well-established, respected brands,” said Bay Windows co-publisher Sue O’Connell. “We have some truly exciting plans for the next evolution of gay media.”
While we’re sure the plans are exciting, indeed, we suspect O’Connell’s blowing just a bit of smoke to entice advertisers.
More important than ad revenue, of course, are the changes that will no doubt follow this merger. While no hirings or firings have been announced, such collisions typically have more than a few casualties.
So, if you’re a homo-journo in New England, we advise you to keep an ear to the ground. Sure, it’s pretty shitty to profit from someone else’s misfortune, but we all gotta make a buck.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
We’ve pasted the entire press release after the jump. You’re welcome.
Bay Windows and Edge Publications Announce Strategic Partnership
10/31/2006 6:00:00 AM
To: National Desk
Contact: John Welton of EDGE Publications, Inc., 617-236-4492 or [email protected]
BOSTON, Oct. 31 /U.S. Newswire/ — Bay Windows Inc. and EDGE Publications Inc. today announced a strategic partnership, cementing a relationship between New England’s two largest publications for the Gay, Lesbian, Bisexual and Transgender (GLBT) community.
Bay Windows is one of the country’s most recognized GLBT brands, delivering high-caliber news and entertainment coverage to New England for over 25 years; combined with EDGE, a network of GLBT local online magazines that deliver eight major channels of local and national coverage to over 550,000 readers per month in major cities across the Northeast US, the new chain of publications in print and on the web will offer readers a definitive resource for news and entertainment coverage.
“The Bay Windows/EDGE connection strengthens two well-established, respected brands,” said Bay Windows co-publisher Sue O’Connell. “We have some truly exciting plans for the next evolution of gay media.”
As part of the new partnership, Bay Windows has taken a substantial equity position in EDGE’s corporation, and O’Connell as well as co-publisher Jeff Coakley will oversee a range of new marketing and advertising sales promotions.
“Our advertisers will enjoy a whole new menu of value-added, cross-media opportunities,” stated Coakley. “There can be no doubt that leveraging integrated advertising across both EDGE and Bay Windows will deliver the most comprehensive gay and lesbian audience available in New England.”
EDGE offers local online portals in Boston, Providence, Provincetown, New York and Philadelphia; as the company continues to expand into new metropolitan areas, both media organizations will expand their reader bases.
“We couldn’t be more thrilled about the opportunities this presents,” said David Foucher, EDGE’s publisher. “Our teams have been collaborative in the past; this partnership expands our horizons together.”
Ongoing news regarding integrated advertising opportunities and a forthcoming suite of co-branded products can be found at http://EDGEpublications.com and http://BayWindows.com .
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About EDGE Publications:
EDGE Publications is dedicated to the presentation of localized news and information to the Gay, Lesbian, Bisexual and Transgender (GLBT) community in an objective, entertaining, ethical, and socially responsible format. The company publishes online in Boston MA, New York NY, Philadelphia PA, Providence RI and Provincetown MA, with 550,000 readers monthly.
About Bay Windows:
Bay Windows is the largest and most respected newspaper serving New England’s gay, lesbian, bisexual and transgender communities. For over 25 years the GLBT community has turned to Bay Windows for the best in news, arts and entertainment coverage. Bay Windows can be found in all 6 New England states through a distribution network of 575 locations.
