We already confirmed New York City’s bar rag Next purchased the assets competitor HX on the cheap. But does Next actually plan on continuing to publish HX? While we hear the print product is still being produced, HX.com now redirects to NextMagazine.net; that comes after a day when HX.com pointed to a blank/non-functioning website. But by merging the sites, do they plan on merging the brands entirely?
It was one option we discussed was possible. But it also makes little sense: Unless Next scored HX for a three-figure sum, what sense does it make snapping up an established competitor only to shut it down? Besides keeping it out of the hands of another competitor?