Gay Rag Next Doesn’t Need 2 Club Listing Websites


We already confirmed New York City’s bar rag Next purchased the assets competitor HX on the cheap. But does Next actually plan on continuing to publish HX? While we hear the print product is still being produced, now redirects to; that comes after a day when pointed to a blank/non-functioning website. But by merging the sites, do they plan on merging the brands entirely?

It was one option we discussed was possible. But it also makes little sense: Unless Next scored HX for a three-figure sum, what sense does it make snapping up an established competitor only to shut it down? Besides keeping it out of the hands of another competitor?

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  • Helga von ornstein

    I picked up a copy of Next last Friday and it felt so light as though half of it no longer exists, which it probably. Even the personal ads were just about non-existant.

    HX was no where to be found but with Next bein as light (fewer pages and ads) as it was I see no reason for HX’s existance. Gay media as we knew it is history and I have no doubt with the economy being in the shape it is porn stores are next.

  • Qjersey

    What assets? Office furniture?

    NeXT was always “middle of the road”/middle income, lots of hooker ads.

    HX: hipper than thou, though owned by a troll. Edgier, more downtown.

    At least the bars/clubs will benefit and not have to buy ads in both anymore…or be cut off from one for buying ad space in the other.

    HeXT magazine: Go where we think the cool people are, and if you don’t qualify, book a massage from the back pages.

  • D.B.

    Despite their history of problems, HX has more “brand equity” (as they say in the marketing biz) than does Next. So if you own both names, it makes business sense to go with your best known brand name, and that’s clearly HX. I expect Next will soon fade away, as NYC doesn’t really need two identical mags.

  • Its About Time

    When are people going to stop blaming the economy for HX $$$ problems?? There problems go way back, not paying freelance staff, printers is nothing new. True the economy is bad, however there are many GLBT papers and businesses that are doing just fine.

    It does not take much effort to do your research about HX Media,
    Windows Media,and Avalon to see that they been failing way before the economy. So PLEASE lets STOP saying the economy and put the blame where is should be. Unger and Banks.

    As for Next, lets just all wait and see which way they will go. I think the HX brand has left many many people with a bad taste in their mouths, I think NEXT will do just fine. Hell with all the X- HX staffers on the East Coast, Next has plenty of good staff waiting in the wings.

  • Helga von ornstein

    Maybe it is an oversight but there have been no sightings of HX magazine at all on christopher street this week unless the few that were printed were lapped up that fast, which I doubt.

  • Give Me A Break

    Going over the differences between HX and NEXT? PUHLEASE
    Outside of management there is only one
    NEXT is square!

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  • galefan2004

    @Helga von ornstein: Porn stores do not make their money from videos to begin with. They used to, but they have shifted much more to making their money from novelties. Hell, in the area I’m from, if you want good lube you go to the porn shop not the drug store.

    However, gay media can be replaced entirely on line to both save money and reach a wider audience. I don’t think any self-respecting gay man hasn’t shilled out the $350-$400 you need for a basic computer that can get you online (even if they don’t have a much more powerful system). So, gay publications will eventually go the way of all print media and exist only on-line.

  • You're kidding me, right????

    @Helga von ornstein: That’s because HX ISN’T BEING PRINTED ANYMORE! Get a clue Helga or put down teh meth pipe.

  • You're kidding me, right????

    @Its About Time: So if it’s not the economy, then why is Next managing to have less than 50 pages a week sometimes?

  • Helga von ornstein

    @You’re kidding me, right????: Dear, based on the article I read here there is reason to believe that it was still being printed. It says no where in it that publication has ceased.

    But thank you for your comment anyway. Have a nice gay day.

    @galefan2004: Sad but true. Everything, from cruising to reading the news is going online and I personally don’t like it. But reality says I will get with the program or just learn to live with being uninformed.

  • You're kidding me, right????

    @Helga von ornstein: Dear, based upon ALL OF THE OTHER FUCKING ARTICLES ON QUEERTY there was nothing to say that it was coming back.

  • Helga von ornstein

    @You’re kidding me, right????: Thank you sweetie. Now please point to the one that clearly states it is gone forever.

Comments are closed.