Genre To Name Bill Kapfer as Publisher?

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Another day, another change for Window Media: the gay publishing giant that just folded its weekly turned monthly, The Houston Voice. We hear from an anonymous and equally helpful source that they’re mere steps away from naming a one William Kapfer publisher of monthly fag-rag, Genre.

It’s been a few months since Genre’s had a publisher on its masthead and there were murmurs of an imminent folding. It seems, however, that the higher ups have decided Vice President of Marketing Kapfer’s got the chops to keep the monthly afloat. In a yet-to-be=released press release, Window Media’s President Peter Polimino says:

Bill is a skilled leader with abundant energy who knows Genre well and will help us to build Genre into the country’s most successful lifestyle sourcebook for gay men. Bill has played a critical role in building on our success by driving ever-increasing levels of innovation and creativity into our marketing and cross-media advertising products.

Innovation? Success? Those are certainly two words we never thought would be associated with the magazine, but we suppose you have to stay optimistic at times like these.

And if anyone’s hopeful, it’s Kapfer himself. His unreleased statement reads:

I’m delighted to be joining the Genre team at such an exciting time. The magazine is uniquely positioned for advertisers and interactive marketers to reach an important and affluent target audience. The typical Genre reader is younger and wealthier than those in our competitive set. I will be looking to capitalize on the great demographics we offer our local and national advertisers.

Spoken like a true publisher.

While we’ve never met Kapfer in person, we hear he’s a real mensch. We also hear he’s so nice that he and his Starbucks lawyer boyfriend are willing to do anything for the pub’s Finnish receptionist, Rene Andersen. Although, that’s a rumor that’s been floating around for ages. Whether or not it’s true…well, we can’t say. But, if it is true, it’s certainly delicious.

Here’s the release we have:
William Kapfer Appointed Vice President & Publisher of GENRE Magazine

NEW YORK–(BUSINESS WIRE)–GENRE Magazine, a division of Window Media LLC, the nation’s largest gay publishing group, today announced that William Kapfer has been appointed to the position of Vice President and Publisher of GENRE.

Kapfer will also continue his role as Vice President of Marketing for Window Media where he is responsible for all cross-platform marketing efforts and overall web strategy. His promotion allows him the oversight of the nation’s largest gay publishing company, led by Window Media President Peter Polimino.

“Bill is a skilled leader with abundant energy who knows GENRE well and will help us to build GENRE into the country’s most successful lifestyle sourcebook for gay men,” said Polimino. “Bill has played a critical role in building on our success by driving ever-increasing levels of innovation and creativity into our marketing and cross-media advertising products.

Bill Kapfer added, “I’m delighted to be joining the GENRE team at such an exciting time. The magazine is uniquely positioned for advertisers and interactive marketers to reach an important and affluent target audience. The typical GENRE reader is younger and wealthier than those in our competitive set. I will be looking to capitalize on the great demographics we offer our local and national advertisers.”

“In addition, I am looking forward to working with one of the most creative editors, Chris Ciompi. Chris has created an intelligent, insightful book that provides readers with the hottest, freshest and best in total lifestyle coverage.

Before joining Window Media, Kapfer was the Merchandising Director for Travel + Leisure magazine and Harper’s Bazaar. Previously, Kapfer had served as Director of Marketing for the Seattle International Film Festival. He began his career as a publicist for Miramax Films and as a newsroom coordinator for the MacNeil/Lehrer NewsHour. He holds a Doctorate of Philosophy in Media Studies and Educational Leadership and is based in New York City.

ABOUT WINDOW MEDIA

Window Media, and through its partnerships with HX Media, operates top quality gay and lesbian lifestyle magazines and newspapers with a combined weekly readership of nearly 500,000,

Window Media and HX publications include Washington Blade, Southern Voice, New York Blade, Express South Florida, HX, HX Philly, In Newsweekly, GENRE, David Atlanta, The 411 Magazine and New York Press.