spillage

GetEQUAL’s Campaign Against ExxonMobil Needs A Tune-Up

So far, GetEQUAL has delivered a well-needed goose in the balls to Gay Inc. and our “fierce advocate” with local actions like chaining discharged soldiers to the White House fence, heckling the president’s speeches, and storming ENDA meetings. Their next campaign is their first national one, a May 21st protest and an ongoing LGBT boycott of ExxonMobil. But unless the GetEQUAL/Exxon campaign gets a tune up soon, the campaign’s gonna run out of gas pretty quickly.

If done well, GetEQUAL could draw a lot of well-deserved attention about ENDA by highlighting the oil giant’s horrible LGBT record. ExxonMobil has an HRC Corporate Equality Index of zero for stripping away Mobil’s gay-friendly anti-discrimination policies and domestic partner benefits in their 1999 merger.

But as of yet, the campaign isn’t even mentioned on the GetEQUAL website and even their Facebook page doesn’t contain any information about the campaign’s goals, talking points or strategies. If they provided messaging and tactical specifics such as contact info for local protest organizers, specific talking points for press, and contact information for politicians who could help pass ENDA, that could help give GetEQUAL’s campaign the effective national coverage of its smaller campaigns.

Otherwise the campaign will steer itself into a ditch without wheels or much of a driver.