no homo

Guinness Tells Beer Drinkers How To Not Look Gay This St. Patrick’s Day

Foster’s says it was spoofing homophobia, not endorsing it. Miller Lite was riffing on gender stereotypes. And Guinness? Well, it just proves that the only creativity beer makers’ ad agencies have left is to exploit some weird insecurities their target demographic harbors. In this St. Patrick’s Day “man hung” spot, Guinness explains how men can have the appropriate level of intimacy with another dude without looking all faggy. Keep enough distance. Don’t nuzzle a man’s hair. And then find a lady while uttering “no homo” under your stank breath.