While only nine percent of Americans overall plan to spend more money this holiday season over last year, more than 29 percent of LGBT Americans are going to exercise their plastic. So much for busting the myth that queers are wealthy and addicted to shopping!
Of course, the data itself is skewed: Harris Interactive and Witeck-Combs Communication polled some 2,516 Americans in early November via the Internet, which by definition assumes some level of privilege. But all that aside, not only are the queers more confident in an economic recovery, they plan on making good on their DINK status and spending up a Louis Vuitton storm.
[A] recent survey showed one-third (34%) of lesbian, gay, bisexual and/or transgender (LGBT) adults sampled, when thinking about their household’s financial condition, continue to say that they expect it to get better in the next 6 months, compared with just 17% of heterosexual adults. This is a significant increase from March 2009 when 25% of LGBT adults expected their household’s financial condition to get better. In March a slightly higher 19% of heterosexual adults said that their situation would get better.
The new nationwide survey of 2,516 U.S. adults, (ages 18 and over), of whom 338 self identified as lesbian, gay, bisexual and/or transgender, was conducted online between November 2 and 11, 2009, by Harris Interactive, a global market research and consulting firm, in conjunction with Witeck-Combs Communications, Inc., a strategic public relations and marketing communications firm with special expertise in the LGBT market.
The survey also revealed that compared to what they spent last year on holiday gifts, 29% of LGBT adults plan to spend more. In comparison, only 9% of heterosexual adults plan to spend more.
And to shove it down the throats of anti-gay conservatives, the data shows we love our families and friends more than straights. Or at least we express that love with materialism:
Compared to what they spent last year on holiday gifts, 45% of LGBT adults plan to spend more on immediate family members, compared to 18% of heterosexual adults. When it comes to close friends, 31% of LGBT adults say they plan to spend more, compared to 8% of non-LGBT adults. Also, 31% of LGBT adults plan to spend more on extended family, compared to only 5% of heterosexual adults.
We’ve already selected our gift for Maggie Gallagher. What are you getting her?