A new commercial by Gain detergent has everyone talking… but maybe not for the best reasons.
The ad, titled “The Sweet Smell of Defeat,” features two boys, their DILFy dad, and a sweaty jockstrap.
It shows the two kids attempting to play a prank on their sleeping dad by fishing his stinky jockstrap out of his gym bag then dropping on his face.
But the joke’s on them because Dad actually loves the smell… because his jock was recently washed with Gain detergent!
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
After seeing their dad’s face-gasm, the kids decide to sniff the jock, too. They bury their young faces in the soft, sweet-smelling fabric and have a similar reaction.
No, folks, this is not a parody. It’s an actual ad for Gain detergent that’s been running on TV for the past week or so. And it has people very divided.
Check out some of the responses:
Omfg have y’all seen the Gain commercial with the dad and the boy sniffing the jockstrap?
— Tommy (@Tommy_Divo) July 3, 2018
.@ProcterGamble What the hell is that #Gain ad with the kids sniffing a jockstrap? And putting it on their dads face? This is beyond the pale. @Gain needs to stop airing this ad.
— Patrick (@pomarawrites) July 6, 2018
So I just saw the Gain commercial of the kid smelling his dad’s jockstrap……… pic.twitter.com/c27Mj7jpbC
— Femme Fake-Scientist? (@Nickey_Wright) July 9, 2018
*snuggles jockstrap* mmmmm gain lol
— William O. Tyler (@WilliamOTyler) July 6, 2018
Here is the full, rather mind boggling @gain ad… really curious who green lit this commercial! pic.twitter.com/GutZ5Z84qY
— Roland Scahill (@rolandscahill) July 6, 2018
Daddy’s jockstrap smells like fabric softener. What’s the confusion?
— tracie lattel???????? (@geothevanni) July 8, 2018
@Gain has a jockstrap fetish https://t.co/UllbPh4oIQ
— ??? (@ev_angel_ista) July 6, 2018
@Gain #jockstrapcommercial I am not sure this is appropriate to show kids sniffing their dads jockstrap. Very disturbing in my opinion. Anyone eles bothered by this?
— Bigintentions (@Bigintentions11) July 5, 2018
"3 big things in 1 little fling" while taking whiffs from an old jock strap. the gay agenda is working over time in this ad
— ??????? ??????? (@Skarlet_Starlet) July 6, 2018
Gain Dad cuddling and sniffing a jockstrap is gay culture now pic.twitter.com/B5N1U3y7Mr
— Adam Moussa (@adamjmoussa) July 6, 2018
What do you think of Gain’s jock strap sniffing commercial? Sound off in the comments section…
Heywood Jablowme
Eww. It’s like a pervy incest story from one of Boyd Macdonald’s books.
But I really think the whole “gay sex” angle zoomed right over the heads of the heteros who thought this up.
Paco
Some people need to get their oversexed minds out of the gutter.
QueerTruth
It’s not a stretch. The commercial is begging for this kinda response.
Xzamilloh
I don’t get it. I think this is the case of watching too much gay porn and attributing jock fetish to a commercial aimed at the gross-out factor, not sexualizing freaking detergent.
migstep
I think it’s funny!
@katz432
Me, 2, but probably inappropriate???
Minyassa
It’s kind of idiotic to view this as if it were a stock scene that Gain is interpreting to fit their commercial needs. It’s not like they happened upon this scene naturally occurring and open to interpretation. They are telling us what precise thing we are seeing, that being a reaction to fabric softener, that they are illustrating in their commercial spot specifically for it. It’s one thing to have a dirty thought about it and snicker, that’s just being an adult 12-year-old as many of us are wont to be, that’s just silly fun. But treating it as if the commercial itself is open to interpretation and expecting others to fall in line with that (including the commercial makers themselves) is insane. Dirty minds do not dictate reality, and the reality is that the commercial depicts what they say it does because that is “canon” for that particular media piece. The people saying Gain needs to reconsider or stop airing this simply because of what a dirty mind can do with it very badly need a reality check.
PinkoOfTheGange
A few tweets isn’t a even a trend let alone enough to state the direction of the entire internet.
They could of taken the edge off with the dad doing that one eye open big smile “you got to do better than that to get one over on me boys” look, but it isn’t necessary.
Brian
Yes… I hate the way people list tweets as evidence of a pattern. Twitter is a huge platform with millions of messages each day. You could find a handful of them to “prove” anything from aliens building the pyramids to September 11 coverups. Of course there are a few fools out there.
Mojohood
Totally hot. I am sure it was unintentional. Maybe? Maybe not. The good looking dad makes it go way beyond erotic.
dgsea06
The clip is short, fun and funny! The kids thought they were pulling a joke on Daddy! I mean tossing the stereotype smelly thingie dingie on Daddy, OOPS! It’s freshly laundered Daddy underwear and it not only smells good, it’s soft and strong and whatever those little creeps should hope to attain if they ever hope to become a Man, let alone a Daddy.
One wonders who put it into the washer, the dryer, who bought the GAIN in the first place and who hopes to gain from this commercial. I prefer Tide, but this is a refreshing break from the dominant commercials depicting women smelling things and the uber dominant commercials of women putting things in their mouths-closeups! of women putting things in their mouths.
So, a man with a freshly laundered jock strap on his face is cause for alarm. The boys leave the etage, and Daddy goes back to sleep.
One of the few commercials to encourage me to buy this product.
Oh! Bring back washerwomen and scrubboards! Spank the boys and send them to bed without supper!
Jaroslaw
This commercial is more real than all those perfect nuclear families whose worst problems are laundry stains and streaked windows. Horrors! Meanwhile the jockstrap thing is a prank that boys would probably do. Agreed with others who say dirty mind interpretations of this commercial should not determine whether it stays or gets canned.
OzJosh
Now with built-in media outrage.
Bob Scardino
I find they usually smell better before being washed.
unreligious
That makes two of us.
Crystix
Yes Daddy!!!
ShowMeGuy
It was funny.
If you didn’t like it……..don’t watch it 37 more times today.
Aires the Ram
Bingo!!
tham
It’s a weird commercial.
Birdbrain1963
Much better if not washed for a few uses!
Paco
But Gain has long lasting freshness.
@katz432
It’s ok…shit happens, what can I say?
djmcgamester
It’s funny but I can see why people not take to it. It does give that sense of “Dad and son love the smell of a jockstrap”. Thing is, it’s a just-washed jockstrap and that’s the point.
Bryguyf69
It’s an amusing, and nothing more. To those who find it inappropriate, give me the specific harm it has on society. Will it cause people to do drugs? Steal? Abuse their partners? Bully others? Perform poorly at work or school? Etc, etc. Where exactly is the harm?
The same prudes who bitch about this probably also bitched when Jim Palmer modeled in bikini underwear for Jockey, or when John Ritter wore briefs in Three’s Company. Never mind the fact that there is nothing sexually revealing in this commercial.
Why should an unworn jockstrap be any more tabooed than a sweaty t-shirt? Think about it.
lambchopp59
Say, I’ll buy Gain my next shopping trip. Not only do I want an effective odor removal without too much resilient additives that make me itch like some other name brands, but I’m game to try it now. Especially now that I can think of that gorgeous dad when I’m using it. Okay, you can call me shallow consumer now.
Tête Carrée
Now I’m horny as hell. Anybody up for now?
nitejonboy
I don’t dislike it cause it’s gay, I dislike it cause it’s gross!!
MuslimSlutBox
When I was a kid I was running, fast, but looking backward, and I didn’t see my sister’s boyfriend ahead. As I turned my head in his direction my face smushed right into his package and was enveloped in a soft pillow of boyfriend junk. One of the things I remember was that his crotch smelled like fabric softener. IDK if it was Gain, probably not, but it was warm, soft and smelled great. I wish I could do that again.
Tombear
Never fear, we know it’s a fetish ad but how many straight people know it?