consumerism

Is An Advertiser Really Gay Friendly If Its Gay Ads Only Get Shown to Gays?

Yes, some advertising campaigns featuring gay stuff are good. Like this one, and that one, and the one over here. But as Current TV hunk Bryan Safi makes clear, most uses of homosexual behavior in mainstream advertising is there to score a laugh. At our expense. LOLZ! But:

Sometimes, advertisers create spots for mainstream (read: “straight”) audiences that are plug-n-play, meaning you can swap in a word here, or a different gender actor there, to create custom tailed gayvertising. Too bad those spots almost never see mainstream audiences, but are relegated to the gay ghetto of Logo. Separate but equal, y’all!