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Is MTV Intentionally Fueling the Chris Brown v. Rihanna Saga?


MAKING MATTERS WORSE — Despite Wrigley’s decision to pull Chris Brown from their ad rotation, MTV doesn’t feel any such call is necessary. Not only is the Viacom network capitalizing on his alleged beating of Rihanna by running a “news special” called Chris Brown & Rihanna: Love In Trouble, but they also let dance reality show America’s Best Dance Crew go ahead with having one of the competing troops perform a routine to Brown’s “Forever,” the same song used (and commissioned) by Wrigley’s. Oh — and they chose a Rihanna song for another crew. It’s like they did it … oh, we don’t know … on purpose? [Jossip]

On:           Feb 20, 2009
Tagged: , , ,
    • sal

      that is sooo funny,i was on mtv’s website last night and thought something like that too

      Feb 20, 2009 at 2:40 pm · @ReplyReply to this comment ·
    • sal

      ..the almighty dollar wins always(ratings)

      Feb 20, 2009 at 2:42 pm · @ReplyReply to this comment ·
    • 7SnowyNights

      It’s not gonna be so funny when Jay-Z has Chris Brown killed.

      Or would that make it funnier? I’m sorry, I’m a little new at the human emotion thing, I think the MTV people are, too.

      Feb 20, 2009 at 2:58 pm · @ReplyReply to this comment ·
    • Sebbe

      Chris Brown & Rihanna: Love In Trouble was pretty lame.

      Feb 20, 2009 at 3:15 pm · @ReplyReply to this comment ·
    • David

      They probably are using it to their advantage, It’s not like this is the only time something like this has happened.

      When Anna Nicole died every TV station had some kind of special running. TV Guide broadcast this debate thing about it over and over for a few days.

      When Britney Spears was locking herself in the bathroom with her kids and getting shipped off and hospitalized (and every other crazy thing she did) various television and news programs ate it up.

      Tragic things that happen are apparently fair game to the entertainment industry. Whatever they can get attention by using, they will.

      Feb 20, 2009 at 3:28 pm · @ReplyReply to this comment ·
    • blake

      Given MTV’s long history of trafficking in sexist and misogynistic imagery from profit, why wouldn’t MTV exploit domestic violence to make a buck?

      Feb 20, 2009 at 4:33 pm · @ReplyReply to this comment ·
    • ousslander

      anyone really suprised? Blake has it right. MTV is about the lowest common denominator bein passed of as highgbrow art or socially conscious

      Feb 20, 2009 at 5:43 pm · @ReplyReply to this comment ·
    • Jack

      Watching MTV is essentially peeking through the hospital-screen of good taste and witnessing the death of culture.

      Feb 21, 2009 at 9:27 am · @ReplyReply to this comment ·
    • scott

      out of all the stories I have read here, this one, i can say honestly, I just don’t give one rats ass about.

      it’s a free world and I don’t own this site, and some peeps might enjoy this story, but really, is there not something more interesting out there?

      Feb 21, 2009 at 2:58 pm · @ReplyReply to this comment ·

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