What comes up must always come down.
Fresh off the heels of her brand’s record-breaking sales month of February, Ivanka Trump’s company was just slapped with a major class-action “unfair competition” lawsuit.
In case you need a recap: The first daugther’s lifestyle brand took a major nosedive in January. It all started when Nordstrom announced it would not be renewing its contract with Ivanka. Neiman Marcus, Gilt, and ShopStyle quickly followed suit. Meanwhile, TJMaxx and Marshalls instructed employees to trash all Ivanka Trump signage and mix her merchandise into the racks. And Sears and Kmart said they would be removing over 30 Trump-branded home products from its websites. In a matter of weeks, Ivanka’s brand appeared to be all but dead.
Then Donald Trump used his tiny hands to send the following tweet:
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
That was followed by Kellyanne Conway going on national television to urge Americans to “go buy Ivanka’s stuff!”
And then, magically, sales were back up. Way up. Way, way up. Like 207% up, according to one market research firm. The company’s president, Abigail Klem, who took over for Ivanka after she moved to Washington, D.C. in January, said February 2017 showed “some of the best performing weeks in the history of the brand.”
Well, all that may be about to come crashing back down again.
A class-action lawsuit claiming Ivanka’s brand gets an unfair advantage because of her association with the current president of the United States was just filed in California.
Modern Appealing Clothing (MAC) says Ivanka Trump Marks, LLC gained an unfair advantage over other retailers “from Donald J. Trump being the President of the United States and from Ivanka Trump and her husband, Jared, working for the President of the United States.”
It specifically mentions the insane boost in sales after Donald and Kellyanne used their government positions to promote the first daughter’s crappy clothes made by poor factory workers in third world countries.
“As a result of their unlawful acts, defendants have reaped and continued to reap unfair benefits … at the expense of MAC and the class it seeks to represent, the lawsuit claims.
MAC is seeking unspecified damages on behalf of several California-based women’s clothing retailers, as well as a restraining order that restricts Ivanka’s line from being sold anywhere in California.
Hmmm. Good luck with that, guys.