Fashion Forward

Jack’d Has The Perfect Response To “No Fats No Fems”

Photo Credit: John Andrews
Photo Credit: John Andrews

Gay social app Jack’d is putting its money where its mouth is when it comes to combatting the effects of one of the most loathsome phrases to come out of the age of the gay hook-up app: “No Fats, No Fems”—with “No Asians” usually thrown in for that extra little pungent soupçon of racism.

The company recently announced that it would donating all proceeds from its #NoBulliesNoBigots tees and tanks to The Trevor Project.

The move, Jack’d marketing director Kevin Letourneau tells Kinkster, is in part a reaction to clothing line Marek + Richard’s “No Fats, No Fems” muscle tees. “Words matter. They have consequences,” Letourneau tells the site, noting that those consequences include higher rates of eating disorders, depression, and anxiety among young gay men. “That is why we were disheartened to see Marek + Richard perpetuate the toxic put-down, ‘No Fats No Fems,’ in their new line of apparel.”

Judging from the photos on the label’s website, which feature husky bearded dudes and pretty boys in glittery make-up wearing the tees, the “No Fats No Fems” line seems like it was meant to be nominally tongue-in-cheek. That’s certainly in line with Marek + Richard’s unapologetically politically incorrect, sassy circuit queen brand identity.

NoFatsStatementLookbook_5ea798f2-b7d7-4a15-8cb4-2df274382994“We are a fun, irreverent brand that believes in the power of words,” the company’s president and founder Robbie Richard says in a statement on the site introducing a glittery pink version of the “No Fats No Fems” tee. “Self hate and shaming are very real issues within our community. We thought we’d point out some of the nonsense we saw goin’ down on the dating apps, poke holes in the phrase and highlight its ridiculousness.” The statement goes on to position the shirt as a stand against bullying and to celebrate diverse body types. Richard also says the company intends to donate a portion of the proceeds from the tank to “a deserving charity that advocates for the community.”

Of course, most of the models on the site are your standard beefcakes, the sort of muscle marys who look like they stopped by a LaChapelle shoot on their way to The White Party, which does make you question how Marek + Richard’s actual customers might deploy the shirts, whatever the brand’s intent.

All of which adds up to a head-on collision of flamboyant irony and potent LGBT issues, and Jack’d is understandably skeptical. “We appreciate the conversation this has sparked, but retroactive satire is not enough,” says Letourneau, adding that Jack’d aims to empower this generation of gay men to “stamp out exclusionary phrases from our vocabulary once and for all.”

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65 Comments

  • rubbercanoe

    This short film is about the lonliness and consequences of hate. A preference is “I preference” and hatred is “no asians, no fats. no fems.” It is always shocking to me how hateful and unaccepting gay men can be considering how much hatred they face.

    https://www.youtube.com/watch?v=uVvKSPic4sk

  • Paco

    “It’s not bullying or bigoted, It’s a preference.”

    Will that fit on a shirt? I mean, that excuse seems to be the number one defense used by those that don’t care how much harm their words can cause to others. Good luck getting these guys to understand that they can state their preferences without needing to put others down in the process. They sound like bitchy queens when they do that. Maybe that is what they really are?

  • crowebobby

    “No fats, no fems” always reminds me of a gender-fuck pianist in a San Francisco Dixieland bar who did a little riff in the middle of one of his songs where his recited a personal announcement looking for someone who was into every conceivable kink from latex and jello enemas to peanut butter and puppies . . . and ends with “Please, no freaks!”

  • CWM85

    Also seen in many profiles are no blacks, whites… Ive seen it for blacks saying no blacks and whites saying no whites too! I tell you. We live in a prejudiced and shallow world…

  • redcarpet30

    As a fat guy, I don’t really want to go to Jack’d’s party. I feel like this is all as big “Oh but not all of us are assholes!” but the fact of the matter is this a a big group of pretty boys who wouldn’t give anyone like me the time of day, even if they are nice and politically correct about it.

    I’ve long since tried getting into their cool kids club. I do just fine without them.

  • Stache

    “Of course, most of the models on the site are your standard beefcakes”

    I’m totally shocked that their models fit the standard ideal of beauty. LMAO

    There will always be preferences. Every single one of these finger pointers have their own “bigotry”. Some want muscle, some want twink, race, age, dick size, etc..Own it Queens.

  • Stache

    The only thing I ever saw on Jack’d before I deleted it was skinny twinks. Just saying.

  • Paco

    @Stache: Stating what your preferences are and what type gets you off isn’t what makes one seem to be bigoted or a bully. It is those that think that stating what they don’t want is somehow the same as stating what they prefer to have, which is really just a backhanded way to make sure certain groups of people know they are excluded from speaking to you.

    I like all types, but lean towards Latinos. If that is what I am looking for, I will say so. There is no need to say no Blacks, no Asians, no Whites, etc… when I can easily say what it is I do want. It’s ok to have a preference. It should not be okay to be a douche to others that don’t fit into that preference.

  • dwes09

    There is nothing wrong with having preferences for body type, affect, complexion, height, noses, lips, eyes, hair color and so on. These are not things that should be subject to the veneer of political correctness. Anyone who tries to make me feel “incorrect” for having a preference for tall, lanky, pale skinned men is going to get a LOT of shit.

    What is wrong is the language one chooses to express preferences, one can be nice or an a-hole in stating preference or rejecting someone. And if someone comes on to you, it is their responsibility to deal with rejection, not yours. They can chose to be mature or petulant.

  • Wilberforce

    The community hasn’t hanged a bit in 35 years. They’re still as bigoted and self-destructive as they were in 1980, forever making excuses for the shallowness and reckless behavior. I’ve long since given up on talking with most mainstream queers.

  • jackdog111

    @jackdog111: you can delete this one, had to edit and correct a spelling error

  • IDoNotHaveToAgreeWithYou

    No one owes your their dick. Get over it and stop being leg humpers.

  • MacAdvisor

    As a morbidly obese 58-year old gay man who looks like Danny DeVito on a bad hair day, I am not sure having people indicate, “Those who are of normal body mass index to muscular and under 30” over “No fats/trolls” makes me feel any better or any less rejected for my age and weight.

  • MacAdvisor

    Frankly, I suppose saying something hurtful in a nicer way is an improvement, but, on the whole, not much of one.

  • MacAdvisor

    Some years ago, I was talking to this straight guy I was attracted to. He asked why I was interested in him when I knew he was straight. I told him I didn’t care what his sex orientation was, I was interested in if he wanted to have sex with me. He can really like women, but be up for a blow job at the exact moment. I also don’t care if someone doesn’t want to have sex with me because they are straight or because they are gay, but don’t like my type. The bottom line is the answer is “no.” The “no”is what matters, not the why.
    This is much the same. I think “no fats” makes things clear quickly, at least. We request things all the time by stating what we don’t want, i.e., “Cheeseburger, no pickle or mustard,” “Martini, hold the olive,” or “Could you show me dress suits, nothing double-breasted.”
    Additionally, I am not upset to be called fat. I am fat. It isn’t a defect in my personality or life to be fat any more than I have blue eyes or am 58-years old. It is an objective physical reality of my life. There were times when I wasn’t fat. There were times when I wasn’t old. If one is comfortable with what one is — and that is the real coming out process, not just accepting one is gay — then the words simply don’t matter. If one isn’t comfortable with oneself, then I am not sure pleasant words over comes the pain of rejection.

  • MacAdvisor

    Sorry I had to post that in several chunks, but Queerty wouldn’t post the whole thing at once and I was trying to figure out what was causing the problem. Still don’t know as the whole post made the grade, but only when broken into pieces.

  • Dave Downunder

    The bottom line is to always state what it is you do want on any online profiles rather than what you don’t want. If you list your desired traits rather than list your unwanted traits you will always come across as a much more pleasant person and not some bitchy queen. Plus you will not have inadvertently insulted someone for something that is not their fault.

  • Chris

    @Dave Downunder: If someone states “masc for masc” watch the gay police beat you up. Want to have more fun? Then, post “[specific ethnic group] only.”

    We’ve gotten to the point where the use of ANY categories is interpreted as being XXX-shaming or YYY-ist. I prefer to chalk it up to the fact that language can be clumsy and that people often use terms that can (and do) hurt simply because they don’t know how to say things in other ways.

    Candidly, I’d rather have someone state – clearly – his preferences, even if they rule out my body type, my age range, and/or the ethic group(s) that I belong to. That way, I don’t waste my time with him. And if he can figure out a way of saying so nicely, then more power to him.

    Oh yeah, one last thing: Whoever can create a list of totally PC-terms will be awarded the golden dildo for service to the gay community that is above and beyond the call of duty (or is that “call of booty?”).

  • bottom250

    sweethearts say yes to us fabulous effeminate men. We have wants and desires as well and we can be loads of fun. hugs

  • Lindoro Almaviva

    I find it funny that Queerty saw to link the Marek + Richard’s website but not the site where you can buy a shirt that will actually help the Trevor project. I am not sure if it was an oversight or the fact that the other website did not offer eye candy/jack off material.

    Be it what it is, for anyone who would like to support the Trevor project with a purchase. The tees are available here:

    http://www.zazzle.com/no_bullies_no_bigots_tank_top-235690475347668893

  • Billy Budd

    @bottom250: I am totally masc and I love the things you write, Bottom250. Love!

  • bottom250

    @Billy Budd: @Billy Budd: Ohhhhhhh Billy Budd Honey your words have brought me to tears

  • Bauhaus

    @bottom250:
    Hell yes! I’d rather fuck than fuss…

  • bottom250

    @Bauhaus: Honey I was made to be fucked

  • Bauhaus

    @bottom250:
    That’s the best slogan ever on a tee or tank!

    “Honey I was made to be fucked”

  • Dave Downunder

    @Chris: I don’t disagree with you Chris. As you stated it all comes down to the language you use. You can describe your preferences without being a jerk about it (i.e. avoid using the word only).

  • bottom250

    @Bauhaus: i know right. I also like fems are fuck toys.

  • GC1985

    I’m feminine. Not a bottom either. So the reality is some people need to get their heads out of dumb stereotypes.

    @Chris: Nobody is forcing you to do anything. Seriously grow up. Masc4Masc is the biggest pile of nonsense to help some incredibly insecure guys to hook up. How is it that? Do you like being a jerk? I’ll be one too. I’m fem4fem and I think you masc guys are covering up for your huge insecurities and massive personality flaws. You masc4masc types probably refuse to hook up with each other because you’re not masculine for each other.

    You’re nothing more than a phony pushing your insecurity onto others who have done nothing to you. You prefer a masculine guy? FINE. But don’t be fem bashing, or bashing anyone else simply because of the way they look. You demand acceptance in society, yet pull the same nonsense towards other in the community. That makes you a hypocrite.

    @bottom250: Terrible statement. I’m a fem and I’m mostly a top.

  • MacAdvisor

    @Dave Downunder:
    “The bottom line is to always state what it is you do want on any online profiles rather than what you don’t want. If you list your desired traits rather than list your unwanted traits you will always come across as a much more pleasant person and not some bitchy queen. Plus you will not have inadvertently insulted someone for something that is not their fault.”

    So, your suggestion is, rather than state, “no blacks, no Asians,” one should state, ” prefer white, Latino, non-Aboriginal Australian, Pacific Islander, and Middle Eastern”? Does that truly sound better? Does that really convey the information necessary? More over, do you really, really think it will avoid the comments of bitchy queens?

    Moreover, I would argue an insult is a social crime of intent. Unless one intends to insult, it is a faux pax and ignorance, to be forgiven and to be educated. The real problem with “no blacks, no Asians” is the restriction makes very clear the author is a racist, not that it might “insult” somebody. Gay society rightfully doesn’t want racists in our group. However, rather than dealing with and shaming the racists, we, instead, want people to not appear racist, but, instead, send coded messages. At the very least, being honest in our racism allows our society to confront and change, rather than keep it hidden and unchanged.

  • AtticusBennett

    @GC1985: he’s not a masculine guy. he’s an insecure guy whose own self-touted “masculinity” is just as much of an affectation as DRAG.

    “masc4masc” = “i still want my daddy to think i’m a real man”

  • bottom250

    @GC1985: Honey, sweetie, my bottom is open for business

  • joeyty

    I’m feminine and I ONLY want masculine men… to pound me both figuratively and literally. And I feel just fine and right about that.

  • GC1985

    @joeyty: Good for you. How many times do we need to hear that from you? You’ve been saying that for like a year now.

    @bottom250: Uh, I’ll pass.

  • Stache

    @GC1985: Ha. You say that you prefer fems yet just went on a tirade against Chris for just saying a preference isn’t a bad thing. I guess it’s only bad when it’s a preference for masculine in your world of hypocrisy.

  • joeyty

    @GC1985: First time I ever said that here.

  • joeyty

    @GC1985: I agree with you, though, that Atticus should finally shut up about his fantasies on other guys’ fathers.

  • GC1985

    @Stache: Never said that or went on a tirade. I just find it hilarious the masc4masc types push their beliefs (like Chris did) like a religious fundamentalist.

    @joeyty: You are a longtime liar and you are not a fem.

    @joeyty: Sounds like your fantasy, Trump supporter.

  • GC1985

    Fem4fem guys don’t push their preference for feminine guys like those who prefer masculine men. This is a fact. Masc4masc types are always super vocal on the internet (and usually closeted in real life).

  • joeyty

    @GC1985: I am a fem, but I can still kick your butt with my American-born Batgirl high-kicks.

  • joeyty

    @GC1985: Except those fems who screech that masc4masc guys must be trying to still please their fathers.

  • bottom250

    I am so proud of the extreme effeminate man I am. I live my genuine life.

  • joeyty

    @bottom250: I’m not proud nor ashamed of it. That would be like being proud or ashamed of my eye color.

  • bottom250

    @joeyty: As effeminate gay man I am proud that I didn’t cave to the soceity’s ideal of a man but stayed true to myself.

  • GC1985

    @joeyty: No. You are just a fool who couldn’t hurt a fly.

    @joeyty: Eww I didn’t need to know you want to sleep with your dad.

    Get off the internet sicko.

  • GC1985

    @joeyty: Stop lecturing you pathetic poser. Go back to living in the shadows.

  • joeyty

    @GC1985: LOL. No, I want YOUR dad. So we can lie in each other’s arms and discuss the drug trade and goof on how you turned out.

  • GC1985

    @joeyty: Wow. Now you are admitting you are into your own dad and want to do heroin with him. You need immediate psychological help. Maybe a lobotomy.

  • joeyty

    @GC1985: My own dad better keep his greedy hands off my h., or I’ll…… but for good coke I need someone’s Colombian dad.

  • GC1985

    @joeyty: So now you are admitting you do meth with your uncle? Geez dude… You really do need mental help. You are one messed up white dude.

  • joeyty

    @GC1985: And when I want a gin-and-tonic I hang out with your Little Kiwi’s long-suffering father. He usually needs a few at night.

  • kzen64

    I love guys (and gals) who are authentic, not people who act a certain way because they want to fit in.

    Be yourself, and you’ll attract people who are into YOU.

  • osman

    @rubbercanoe: I agree ! Here here !

  • GC1985

    @onthemark: Joeyty is… Words I don’t want to use as I don’t want to get banned. Sorry I been super busy lately. So I missed that one with good reason.

    I don’t know why the buffoon hasn’t been banned yet. It is obvious has no clue what he is talking about. He never has. He is one of those guys who coasts through life looking as if he was brain dead. I’m glad I missed that and kudos to the author who gave Joeyty the kicking in the rear he deserved.

  • GC1985

    That article… Those comments. Why did I read that? I wouldn’t want to comment now as it is almost a week old. Joeyty is a disgusting wretched bigot who couldn’t back up any BS he posts. He is clueless and braindead. Somebody needs to have him institutionalized. There I said it. Those comments disgust me the core. What we have here is a self hating jackass who hates anyone that is even a shade darker than him. Go F yourself, joeyty.

  • joeyty

    @onthemark: I’m just wretched.

  • joeyty

    @onthemark: You forgot how I’ve pointed out that the top three serial killers on record were Colombian ! Tell me that’s not an achievement.

  • GC1985

    You are a disgusting bigoted little fasc*st. I suppose sticking people in gas chambers or carpet bombing them is better. You stupid little kid.

  • GC1985

    Top three killers were all white dudes. Remember that guy from Austria in the 1920s? christian white dude. He killed millions. So take your bullshit somewhere else Joey goose stepper.

  • joeyty

    @GC1985: Criminologically-speaking, that’s not a serial killer. If that was the case, the top serial killer would be Chinese (Mao).

  • GC1985

    @joeyty: nope. You are stupid. Go take your BS elsewhere.

  • onthemark

    @joeyty: You live in an alternate universe where gay New Yorkers supposedly CHEERED 9/11 for no other reason than because they hated Irish firemen so much! I’m surprised they let you have internet access at the mental institution, but it’s a real cause for concern if they ever let you out for a day or two.

  • joeyty

    @onthemark: Just because I’m in a mental insitution doesn’t mean I’m incorrect.

  • onthemark

    @joeyty: Are you the same guy as “o.codone”? That would explain a lot.

  • joeyty

    @onthemark: yeah !

Comments are closed.