Jesse Connolly Will Save Marriage In Maine. Or Lose It

Jesse Connolly is blowing up the spot! Why should you know his name? Because the two-week ticking clock that will decide whether Maine keeps its gay marriage legislation is practically resting on this fella’s back.

As the chief of No on 1/Protect Maine Equality, it’s Connolly’s job to convince Mainers to endorse equality and fight off misleading attacks from religious orgs and the front group Stand For Marriage Maine. Connolly, who’s popped up recently in the Los Angeles Times and, last night, on Rachel Maddow‘s show, is also the former campaign manager of Maine’s Gov. John Baldacci, who reluctantly signed same-sex marriage legislation in May.

The one thing he’s got going for him? Besides a paid staff and five statewide offices? The Yes On 1 effort is taking its playbook straight from the Prop 8 effort — which, while effective, is now entirely predictable.