marketing the man

Jude Law Gets Dressed In Guy Ritchie’s New Adverfilm

In 2005 Guy Ritchie filmed The Hire, a five-minute ad for BMW starring his then-wife and Clive Owen. This year he filmed Un Rendez Vous, starring Jude Law, for Dior Homme. The title credits call it a “film.” Yes, a film, where the actors are paid hundreds of thousands of dollars per second of screen time, rather than per minute.

These commercials films aren’t really about selling product. And they aren’t terribly effective at, say, boosting same-store sales. But they are about selling the lifestyle these brands purport to represent, and they do a mighty fine job of convincing me I still haven’t made it.

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6 Comments

  • Soupy

    It’s Guy Ritchie’s right to destroy his own career.

  • L.

    I first read, “starring his then-wife Clive Owen”, and did a little double-take.

  • ArtMan

    Wow, Jude Law is not aging well.

  • alan brickman

    Wow is he old-looking…if he wasn’t British …would we even care?….

  • A.G.

    I’ll be staying with Eau Sauvage.

  • Micah

    Great use of an awesome Muse song though.

Comments are closed.