lifestyle brands

Just What Type of Orgy-Obsessed Clientele Is G Worldwide Resorts Trying to Attract?

So is G Worldwide, the new “gay luxury lifestyle brand” that’s building resorts and hotels all around the world for the discerning homosexual traveler, basically building upscale bathhouses?

We first heard about G in April, with its plans to launch properties in New York, Florida, Vegas, and California. They’ve got an $80 million venue planned for Ft. Lauderdale, where it should take at least another year or so for BP’s oil to start turning up on the sand. But I guess when G says it’s launching “the first ever gay luxury hotel and hospitality brand,” what they really mean is “fancier version of an adult DVD store’s video booth back room.”

At NYC Pride last weekend, Capital caught G showing off its wares. Like the enormous beds (see photo) and group showers.

“This is the smallest bed at the hotel,” said a buff guy with a fleur-de-lys ankle tattoo, gesturing at a white upholstered bed that could only be described as orgy-sized, under a tent at the “festival” that marked the end of march for the Gay Pride … procession, yesterday. (The leadership is sensitive: this is not a “parade.”) He was running one of countless tents in the area where the march let off in the West Village, shilling. Several shirtless men were jumping up and down on the demo bed. “There’ll be five-person showers,” the buff guy added.

The big beds and bigger showers are features of the G, a hotel outside of Fort Lauderdale scheduled to open next year. It will be the flagship property of G Worldwide, which calls itself “the first-ever LGBT Luxury Lifestyle Resort Collection Brand.” G Worldwide was in the city yesterday to pitch itself to the gays at New York Pride, and it pulled out all the stops: a float and free giveaways during the march down Fifth Avenue; a tent (featuring the bed) on Hudson Street for the PrideFest street fair afterwards.

And if G’s consultants carried the motif all the way to the end, I’m sure the nightstands will be stocked with Wet Platinum, each floor will have their own personal rentboy concierge, mints on the pillow will be replaced by Trojans, and “turn down service” will take on a whole new meaning.

If you happened to miss G at NYC Pride, don’t worry: They’re hitting up Fire Island and P-town this summer.

[photos via]

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18 Comments

  • PLAYS WELL WITH OTHERS

    Will their locations also include boys to “carry your luggage?”……………… :-p

  • Qjersey

    Are the in house masseurs required to deal with requests for a happy ending?

  • CJ

    “Its pretty tacky to lift a quote from another blog and not link to it.”

    Good observation.

  • jason

    I hate it when sleaze is marketed under the gay rights banner. Sleaze and gay rights are two different things. Stop tarnishing the noble gay rights movement with the tacky sleaze notion.

  • Andrew

    I am always happy to stay in a gay owned or gay friendly hotel. However, I have no desire to stay in an upmarket bath house. Good service, great location and good design not sleaze is what I look for in a hotel.

  • EdWoody

    @jason: You’re wrong. Gay rights and what you call “sleaze” are exactly the same, because it’s about the freedom to do what the hell we want as long as we don’t hurt anyone else.

  • PDNoosh

    **G** Resorts??? Really?!? Could they be more obvious???

    (um…. when are these establishments going to start opening?)

  • b

    @jason:

    who said anything about gay rights. it was at pride, not a political rally…

  • Shaun

    It seems like they’re geared towards the male homosexual not all homosexuals. I don’t see any scantily clad females.

  • jason

    EdWoody,

    Gay rights is a very moral movement. It isn’t an “anything goes” movement.

    No movement can survive without morality at its core. If we allow ourselves to become a movement without morality, we’ll end up destroying the movement.

    This is why I get so angry with those who market sleaze under the gay rights banner. Apart from making shit loads of money off gay men, the purveyors of this notion are harming our movement.

  • Boystown Boy

    Sounds like something perfect to do with my overpriced hospitality degree, are they hiring?

  • Baxter

    What about those of us with tiny bed and tiny shower fetishes? Are we going to be left out in the cold?

  • EdWoody

    @jason: Ah, but you’re defining what that “morality” should be. I have a different definition, as does every single person on the earth, which is why one set of “morals” shouldn’t be the basis for law.

  • Brian

    @Baxter: They’ll have little bed, little shower VOD

  • john

    your all wrong, this is geared toward club-drug steroid gays. Hint is in the name of the hotel/resort.

  • JS

    @PLAYS WELL WITH OTHERS:

    JOHN ROGERS, the “writer” of this piece of sh*t article, like most other writers on Queerty, espouse their ridiculous stereotypical trash about Gays; commentary (opinions) lacking any validity or substance.

    What turdball dishes on their own people, and a company trying to offer something unique to the Gay community?

    Yet another worthless, biased and catty article from a bunch of hack “journalists.”

    Get a clue boys, or get off the pot!

  • NOYB

    @JS:

    Well said JS, and I agree!!

Comments are closed.