lifestyle brands

Just What Type of Orgy-Obsessed Clientele Is G Worldwide Resorts Trying to Attract?

So is G Worldwide, the new “gay luxury lifestyle brand” that’s building resorts and hotels all around the world for the discerning homosexual traveler, basically building upscale bathhouses?

We first heard about G in April, with its plans to launch properties in New York, Florida, Vegas, and California. They’ve got an $80 million venue planned for Ft. Lauderdale, where it should take at least another year or so for BP’s oil to start turning up on the sand. But I guess when G says it’s launching “the first ever gay luxury hotel and hospitality brand,” what they really mean is “fancier version of an adult DVD store’s video booth back room.”

At NYC Pride last weekend, Capital caught G showing off its wares. Like the enormous beds (see photo) and group showers.

“This is the smallest bed at the hotel,” said a buff guy with a fleur-de-lys ankle tattoo, gesturing at a white upholstered bed that could only be described as orgy-sized, under a tent at the “festival” that marked the end of march for the Gay Pride … procession, yesterday. (The leadership is sensitive: this is not a “parade.”) He was running one of countless tents in the area where the march let off in the West Village, shilling. Several shirtless men were jumping up and down on the demo bed. “There’ll be five-person showers,” the buff guy added.

The big beds and bigger showers are features of the G, a hotel outside of Fort Lauderdale scheduled to open next year. It will be the flagship property of G Worldwide, which calls itself “the first-ever LGBT Luxury Lifestyle Resort Collection Brand.” G Worldwide was in the city yesterday to pitch itself to the gays at New York Pride, and it pulled out all the stops: a float and free giveaways during the march down Fifth Avenue; a tent (featuring the bed) on Hudson Street for the PrideFest street fair afterwards.

And if G’s consultants carried the motif all the way to the end, I’m sure the nightstands will be stocked with Wet Platinum, each floor will have their own personal rentboy concierge, mints on the pillow will be replaced by Trojans, and “turn down service” will take on a whole new meaning.

If you happened to miss G at NYC Pride, don’t worry: They’re hitting up Fire Island and P-town this summer.

[photos via]