Lady Gaga Ensnares Ellen DeGeneres + Justin Bieber In Massive ‘Born This Way’ Hype Ploy

Lady Gaga is in a mad sprint to torture the world with the most amount of pre-release buzz and teasers than Britney Spears. How to do that? Get Ellen DeGeneres, James Blunt, and Justin Bieber to team up and exploit their own fan bases for your pleasure, that’s how.