The Sultan of Brunei just can’t seem to catch a break.
Oh, wait. He’s a billionaire king with way too many luxury cars who probably isn’t even following this whole Beverly Hills Hotel story to begin with. So there’s that.
But the story continues with or without his douchiness.
If you’re just joining us, there’s a call to boycott the Beverly Hills Hotel and all other properties owned by the Sultan, who recently put into place a horrific death penalty for homosexual acts in the tiny nation of Brunei.
Ellen Degeneres, Jay Leno, Kim Kardashian, Stephen Fry, Virgin tycoon Sir Richard Branson and Sharon Osbourne are among those who’ve leant their voices to cry foul and pledge to spend their money elsewhere.
And now the L.A. Gay and Lesbian Center has placed a full page ad in Variety with a message against “sleeping with the Sultan.”
“When you stay at the Beverly Hills Hotel, the Hotel Bel-Air, or any of the other Dorchester Collection properties owned by the Sultan of Brunei and his Brunei Investment Agency, you’re funding a regime that could soon start flogging women who exercise the right to choose and stoning LGBT people for being who they are.”
Seems pretty cut and dry to us.
And while nobody is arguing that a boycott is going to damage the Sultan’s bottom line so much that he’ll have no choice but to reconsider his policies, it’s important on a personal level that people know where their money is going if they choose to patronize these hotels.
The ad is targeted at the entertainment industry which has long favored the two L.A. properties for hosting events.