Lil Nas X and Elton John have teamed up for a new ad campaign for Uber Eats.
The three-part campaign consists of 30-second adverts. In the first one, Lil Nas X is wearing a distinctive, feathered costume from Elton’s 1970s peak, while Elton wears a pink cowboy outfit – just like the Versace one Lil Nas X wore to the 2020 grammy awards. They both tell each other they “look amazing” before their Uber delivery arrives.
A second video has them riding kids coin-operated rides, with Elton asking a bemused Lil Nas X if he has a spare pound.
The third finds Lil Nas X questioning Elton’s choice of mayo for his fries.
The videos are part of Uber’s ‘Tonight I’ll Be Eating’ campaign. They were created in collaboration with the agency Special Group U.S.
“While Elton John and Lil Nas X come from different generations and different genres, there is such a fantastic similarity that they share,” said Dave Horton, Executive Creative Director at Special Group U.S., in a statement. “Seeing them together seems to amplify their force.”
Related: Lil Nas X gets naked for his debut album artwork
This is not the first time Elton and Lil Nas X have collaborated. They’ve produced a track together called ‘One of Me’. It will feature on Lil Nas X’s debut album, Montero, which is released this Friday (September 17), and on Elton’s next album, a selection of collaborations called The Lockdown Sessions, out October 22.
It’s going to be hard to avoid Lil Nas X, a genius at marketing himself, over the coming days. Not only did he turn in another headline-grabbing performance at the MTV Music Video Awards last night, but he also scooped the coveted award for Best Video for ‘Montero (Call Me By Your Name)’.
The rapper has been promoting his upcoming release with a series of images of himself pregnant, excited about the “baby” he’s about to drop on Friday. In a tweet last night, he promised a crazy week ahead.
ITS GONNA BE A CRZY MFN WEEK! I HOPE YALL READY! AHHHH #MONTERO
— MONTERO 🦋 (@LilNasX) September 13, 2021
Related: Ed Sheeran gives Elton John a “giant, marble penis” for his birthday
wiredpup
One legend and one Madonna wannabe.
NexPat
Madonna is also a legend
Mister P
Elton John doesn’t try that hard to be like Madonna. ?
GayEGO
You go girls! :>)
Mr. Stadnick
Did you get any money from Uber Eats for this ad?
Den
No offense, but referring to someone about to release their FIRST album as a “legend” is rather silly. Elton John is rightfully called a legend because he has been successfully performing, recording and writing for over 50 years.
Lil Nas X has been on the music scene since late of 2018. Successful newcomer is a more apt designation than legend. He seems creative and personable, but let’s see how his second album does (the first will obviously be a huge hit).
Doug
These Uber Eats ads definitely beat the last few awful ones with Jonathan Van Ness.
Kangol2
It was only a matter of time before Elton John and Lil Nas X were working together, and it looks like they’re having fun doing so with these commercials and I assume with the forthcoming song. Treasures, both of them, old and new.
Peanutella
It’s wonderful to see intergenerational gay icons together. I watched both of the clips. Sadly there’s not an ounce of wit in the content.
whateverokok
Dude, you think that’s what’s sad? No toots. What’s sad is seeing someone so immensely talented like Elton John parade around with common gutter trash 2 dollah hookers. This should have been beneath Elton. For shame.