Rapper Lil Nas X, 22, yesterday got himself a new job. Almost five years after he worked shifts at a Taco Bell branch in Atlanta, he was named as the brand’s inaugural ‘Chief Impact Officer’.
A partnership to coincide with the release of his eagerly-anticipated debut album, entitled Montero, Lil Nas X’s new honorary role with the fast-food giant will see him appearing in its new breakfast campaign and inspire some menu innovations.
He will also support the Taco Bell Foundation and “help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions.”
Related: Lil Nas X officially dating: “I think this is the one. I can’t explain it.”
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In a press release, Taco Bell said, “As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created role that will allow him to collaborate on the brand experience from the inside out.
“Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member and less than five years later he’s ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself – all things that Taco Bell stands for in its own way.”
Mark King, CEO of Taco Bell, said in a statement, “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people. This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
On Twitter, Lil Nas X posted a link to a Billboard story about the partnership, saying, “Life has come full circle, I officially work at Taco Bell again.”
life has come full circle, i officially work at taco bell again. https://t.co/Z0xWBdHIFS
— nope 👶🏾 (@LilNasX) August 23, 2021
This isn’t the first time Lil Nas X has acknowledged his previous employment at Taco Bell. He recreated his role there in the video for the single ‘Sun Goes Down’, released earlier this year.
Related: Lil Nas X overtakes DaBaby to become male rapper with most monthly Spotify listens
Lil Nas X shot to fame with his song ‘Old Town Road’, which topped the Billboard Hot 100 for 19 weeks in 2019. He publicly came out as gay while it was at the top of the charts.
He followed it up with a second number one single, ‘Montero (Call Me By Your Name)’ earlier this year. At the time of writing, he has two singles on the Top 100: the aforementioned ‘Montero’ at number ten and ‘Industry Baby’ at number seven.
No release date has yet been confirmed for his debut album, but it’s expected soon.
Kangol2
Congrats to Lil Nas X! His coming full circle with Taco Bell is kind of amazing. I hope the corporate link doesn’t lead him to change or water down his music, though something tells me they want him to stay as controversial and cutting edge as possible, since that’s part of what sets him apart.
whateverokok
Cutting edge? Controversial? Please! I’ve got butter knives sharper than this dim witted tool. Nothing he does in controversial. It’s all coming out of the gay play handbook. Dude should go ahead and change his name to Nick Cliche and be done with it. it’s what he is.
Mister P
I think that’s great for Lil Nas X Nas X.
Cam
I Love this guy! Nothing pisses off the right wing more than an out of the closet celeb, unless of course that celeb isn’t white and is still successful!
I hope he has a bunch nore #1 songs.
Chrisk
2017 makes 10/hour. 2021 makes 20 million. Wouldn’t exactly say full circle. Lol
whateverokok
Yeah. He’s made 20 million. And Trump is the best president we’ve ever had. Lil Nas X hasn’t seen $20,000. Let alone $20 million.
Terrycloth
I’m happy for his success..I’m not a fan of his music or style but he knows ( or his people do ) how to market him, and work his publicity train.
Bengali
I love this. Imagine the 4600 “million moms” boycotting Taco Bell because they will claim TB is trying to turn their kids gay. Getting the right riled is a blessed thing.
MISTERJETT
i don’t know why i like him, i just do!!!!
missvamp
He cracks me up.
Dymension
Nice. The only thing I didn’t like is for his first video he has a female ogling him and he parades up on a stage while he’s performing. You KNOW there is no way in hell he would do that with a woman. It would be a man!
The real Bruce
Great for Lil Nas X. Great for Taco Bell. It’s a win-win! All the best.
whateverokok
I do have to say that despite all the vitorol thrown at this guy, I must admit that Lil Nas X and Taco Bell are a great fit. The perfect corporate synergy. They are both things that make you throw up/run to the bathroom after digesting their product/eating them.
rickywintour
You old decrepit dry dull queens need to find something better to do. He’s making an impact and what are you doing Crypt Keeper. Get a life and stop hating because nobody cares about you Grandpa.
whateverokok
Making an impact? The only impact this guy is making is at McDonald’s when he’s making them patties. Please. Lil Nas X has has about as much talent and impact as a plastic bag blowing in the wind. Ask your good friend Moses. He’ll set you straight, you wrinkled old prune.