Kylie Minogue’s music video for “All The Lovers” will premiere on U.S. television today on the Viacom-owned LOGO channel, according to an email from the network’s publicist. That’s neat, and well deserved, and is at least one signal the television network launched for the gays is actually programming content they want to see. But this sort of unwarranted excitement (seriously, see all the crazy colors in the below email) about a music video premiere on domestic television is really just evidence of LOGO … still not getting it.
If you live in a household that gets the LOGO channel, you almost certainly live in a household that has Internet access. And thus, you can go on YouTube. And if you’re really that thrilled about Kylie releasing a new video, you’ve already seen it. Because it was available online a full week ago, and posted by plenty of sites, including this one. The gays have already moved on to that noxious Katy Perry’s “California Girls” — and, of course, Lady Gaga‘s “Alejandro.”
The only way to get the gays excited about a music video premiere is actually to premiere it. Putting it on a cable network doesn’t count as its debut, not in this techno era. So maybe this is a small accomplishment now that MTV, LOGO’s cousin, no longer airs music videos. But raise your hand if you’re going to drop everything, run to your television at 7pm, and watch something you’ve already replayed eight times.