Maddow Tops King.

Lipstick or not, lesbian journalist Rachel Maddow‘s turned out to be a great addition to MSNBC’s prime time line-up: “Last week the program was #2 in cable news in both the A25-54 demo and in Total Viewers at 9pmET, beating CNN’s Larry King Live… In the two weeks since Maddow took over the 9pmET slot, the program’s nine shows have averaged 556,000 demo viewers and 1.6M Total Viewers. Maddow’s averages are more than double the final two weeks (eight shows) of Verdict with Dan Abrams (225,000 demo / 601,000 Total Viewers.)” [Media Bistro]