One the largest tech company’s in China is being applauded for its latest gay-friendly ad.
The ad starts with one of the guys introducing his boyfriend Kelvin to his mother. The camera then cuts to his father eyeing the men suspiciously while two girls, presumably in on the secret, giggle at the table. The ad concludes with a narrator promoting a site-wide discount for the coming holiday.
LGBTQ representation is still very uncommon in China, where queer people are often subject to discrimination and state censorship and where same-sex couples cannot marry or adopt.
Many on Twitter are praising Alibaba’s ad for its sweet and subtle representation of same-sex love.
Alibaba's Tmall promo subtly shows gay and lesbian couples celebrating new year with their families. The ad doesn't explicitly mention LGBTQ but it's a rare representation done by a big Chinese company. pic.twitter.com/SxBYR4ekym
— Toni (but what’s your *real* name?) (@tony_zy) January 8, 2020
Meanwhile, over on Weibo, China’s version Twitter, one person said: “It doesn’t directly support or not support [same-sex couples], but the fact that we can see it is already an amazing step.”
Alibaba issued a statement saying: “Chinese New Year is a time for family reunion and inclusion, and the ad is a creative expression to celebrate such an occasion.”
This isn’t the first time the company has been supportive of China’s LGBTQ communities either. In 2017, it flew 10 same-sex couples to Los Angeles so they could get married.