sex sells

Man Marketing: Strip Before You Shop

scoreunderweartennis

When Adidas launched its “Jersey Swap” campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don’t care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.