sex sells

Man Marketing: Strip Before You Shop

scoreunderweartennis

When Adidas launched its “Jersey Swap” campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don’t care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.

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14 Comments

  • dm73

    love – 15

  • DaveO

    Click on “sports briefs”, and you can strip a baseball player. Click on “boxer briefs”, and you can strip a hockey player.

  • Prof. O. G. Whataschnozell

    Brilliant. Ansolutely brilliant. Rest assured International Male, AF and every other clothing company out there that markets underwear to queens will have their own inter-active sites up by Friday.

  • dgz

    tennis in a thong? ouch.

    just think how much nadal would have to pick his ass.

  • AlanInSLC

    Looking at that site made me feel like a 12 year old boy again looking through my mom’s catalogs for the underware ads so I could see the guys packages. Damn, the thong boy’s ass though makes me want to take a bite. GGRrrr!!!

  • AlwaysGay

    Clearly the Adidas campaign was designed for gay men. They have a slow-mo replay of the guys changing.

    Support your gay men by voting for AnthonyCallea, timcampbelltwit AND zathynpriest for Mr Twitter Australia.
    http://tweeterwall.mallplace.com/tw/australia/mr-twitter

  • Bitch, please!

    That ass is what wet dreams are made of.

  • Indeed!

    Agreed, Bitch. That’s a perfect ass.

  • Puddy Katz

    Cheesy, just like I like it!

  • scott ny'er

    yeah, i gotta say, that ass is pretty damn nice. Great choice of model for a thong.

  • hardmannyc

    some people think thongs are gross, but tucked into the right ass, they’re things of beauty.

  • Jake Camp

    Marcel is hot as ever, but who’s the guy at the homepage, he just makes me melt….

    Please more info/pics of him…

Comments are closed.