marketing

Marc Jacobs Steals Naked Branding Crown From Tom Ford

THE SHOT — A few hours at the gym and some, ahem, scalpel work and designer Marc Jacobs transformed himself into this: a eponymous brand willing to bare all to push the most marked-up commodity in consumer goods. It’s called Bang, and it won’t do that for your buck.

At the very least, it’s started a war (in my head) between Jacobs and Tom Ford, whose own nakedness involves this:

And this.

[via]