he's born with it

Maybelline Founder Tom Lyle Williams Was A Big Closet Case, Says Grand Neice

Tom Lyle Williams, the founder of Maybelline who introduced cake mascara in 1917, was a big homo who carried on a 35-year romance with advertising executive Emery Shaver (who died in 1964), despite being married and fathering a child, claims a new book from grand neice Sharrie Williams. “To hide his lifestyle,” says Page Six, he “eventually bought Rudolph Valentino’s villa in Hollywood, and planted hundreds of palm trees around the property so he could run the Maybelline empire from protected confines.”

“It was never discussed,” says Williams of her great uncle, who died in 1976.. “We didn’t think anything of it, when he had his own makeup on. We just thought he was a glamorous man. We adored him so much that it wouldn’t have mattered.”

Now about Williams’ famous invention:

In 1915, when a kitchen stove fire singed his sister Mabel’s lashes and brows, Tom Lyle Williams watched in fascination as she performed a “secret of the harem,” mixing petroleum jelly with coal dust and ash from a burnt cork, and applied it to her lashes and brows. Mabel’s simple beauty trick ignited Tom Lyle’s imagination and he started what would become a billion-dollar business and remains a viable American icon after nearly a century. He named it Maybelline in her honor and began selling mascara and brow powder.

Surprise: The gays run fashion and cosmeceuticals.