General Mills, manufacturer of such beloved cereals as Chex, Lucky Charms and Wheaties, has hit a home run (in our eyes) with its latest branding effort for Cheerios.
Never ones to shy away from showcasing diversity (over at Slate Mark Stern calls them the “anti-Chick-fil-A”), they’ve gone beyond all previous efforts by featuring adorable gay dads André and Jonathan.
And you’re likely to fall in love with them as they talk about falling in love with each other and their even more adorable son Raphaelle.
Their inspiration for adopting? “We couldn’t keep all this luck to ourselves.” Cue collective aww.
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Though by that logic, every time the bus comes right when I get to the stop, I’d be adding another lamb to the flock.
Here’s the crazy cute ad:
iggy6666
Priceless. And the guys are babes.
love tennis
Did anybody happen to watch the advertisement? Did Dan? The two guys are adorable, particularly with their French-Canadian accents while speaking English, but so is their DAUGHTER, Raphaëlle. She is not their son. Way to go, Queerty. You’ve hit another home run with this one.
pompanobi
Well done…. General Mills great choice and thanks for taking a chance. Now I guess I will be a Cheerios fan again. The love and caring is genuine and it shows. It’s 2014 and we all can learn for the guys and their daughter. Priceless yes.
verylittlegravitasindeed
Are you kidding me with this? That’s a little girl…who edits this rag? Anyone? Anyone?
Billy Budd
This is wonderful. This is beautiful. I hope other companies follow this initiative.
Joe Dalmas
@verylittlegravitasindeed: Nobody. And none of the staff read what they publish, either.
Tackle
This is beautiful. And their little (girl) is just adorable. ..