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Moa Beer Will No Longer Claim Light Beers Are For Queers

The makers of Miller Light have already informed us that if we drink any other light beer, we’re a bunch of sissyfags. Now a new marketing campaign from Moa Beer has taken a similar tact aimed at all light beers: you’re a sad little fag if you need fewer calories.

The New Zealand brew planned on running a promotion with gimmicks like free t-shirts that read “Low carb B(Q)eers, Moa Beer — full strength”. A pink “Q” was superimposed over the “B.” I’ll give you a second to figure it out …

Okay, it’s to rewrite the word as queers, dumbass.

Naturally it got any gay with a Facebook account upset, and Moa is pulling the campaign, writing: “Thanks for your feedback on our tees. They were meant to be lighthearted… We asked some of our gay mates and they thought it was funny, but I guess we should’ve asked a few more.”

On:           Dec 9, 2010
Tagged: , , , ,
    • greg

      i love dumb humor like this… if they asked this gay mate i would have asked for a tshirt lol.

      Dec 9, 2010 at 10:47 am · @ReplyReply to this comment ·
    • j

      @greg: Little amuses the innocent. Er, make that ignorant. See? It’s not really all that funny is it?

      Dec 9, 2010 at 1:48 pm · @ReplyReply to this comment ·
    • EdWoody

      You’re calling US dumbass? The word is either tack or tactic, but not tact. Dumbass.

      Dec 9, 2010 at 1:55 pm · @ReplyReply to this comment ·

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