catch phrases

Moa Beer Will No Longer Claim Light Beers Are For Queers

The makers of Miller Light have already informed us that if we drink any other light beer, we’re a bunch of sissyfags. Now a new marketing campaign from Moa Beer has taken a similar tact aimed at all light beers: you’re a sad little fag if you need fewer calories.

The New Zealand brew planned on running a promotion with gimmicks like free t-shirts that read “Low carb B(Q)eers, Moa Beer — full strength”. A pink “Q” was superimposed over the “B.” I’ll give you a second to figure it out …

Okay, it’s to rewrite the word as queers, dumbass.

Naturally it got any gay with a Facebook account upset, and Moa is pulling the campaign, writing: “Thanks for your feedback on our tees. They were meant to be lighthearted… We asked some of our gay mates and they thought it was funny, but I guess we should’ve asked a few more.”

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3 Comments

  • greg

    i love dumb humor like this… if they asked this gay mate i would have asked for a tshirt lol.

  • j

    @greg: Little amuses the innocent. Er, make that ignorant. See? It’s not really all that funny is it?

  • EdWoody

    You’re calling US dumbass? The word is either tack or tactic, but not tact. Dumbass.

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