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MSG Network Pulls “Real Men” Ads In Wake Of Controversy

MSG Network, which broadcasts games from Madison Square Garden, is pulling an ad some are calling homophobic, sexist and mean-spirited.

On Tuesday, the company announced it was canceling its current ad campaign, which included a poster of Knicks forward Amar’e Stoudemire and the line “It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.”

The tagline is a reference to Spiderman: Turn Off The Dark, the Broadway show plagued by mechanical malfunctions and injuries. In December 2010, actor Christopher Tierney fell from the air into the orchestra pit and sustained four broken ribs and three fractured vertebrae. But according to the ad, he’s not a “real man” because he’s in the theatuh. Considering Tierney was back in the show four months later, we’d call him pretty darn manly.

Another advertisement made fun of supposedly unattractive women with the line, “It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch [Knicks guard Jason] Kidd dish out dimes.”‘

According to ESPN.com, the network confirmed at least four ads would be completely removed from all locations. The network apologized earlier in the week for the campaign, saying it used “bad judgment” in commissioning it.