Head east down Santa Monica, and as you drive through West Hollywood, you will see the gayest billboard ever. Standing proud above Palm Car Wash is a gigantic photo of two men kissing and the words, “First Comes Love, Then Comes Marriage.” It’s part of the ad campaign for OneGoodLove, the only dating website for gay, lesbian, bisexual, and transgender singles seeking marriage or long-term relationships, which launches at a rather opportune time.
Since the landmark defeats of the Defense of Marriage Act (DOMA) and Proposition 8, the LGBT community has taken to their new marriage rights like no ones’ business. A recent survey of LGBT individuals indicates that 76 percent of all gay and lesbian singles now see marriage in their future, with 58 percent identifying marriage as their ultimate dating goal. In fact, the LGBT community has surged ahead their straight counterparts, with only 61 percent of straight singles harboring any sort of intent of getting married.
Furthermore, the marriage equality rulings have affected more than just the LGBT community. While 41 percent of gay and lesbian respondents report that their families already see same-sex relationships as a positive thing, more than a third stated that the recent cultural shifts and gains in marriage equality would help their parents see their personal same-sex relationships in a more positive light.
Thus, with marriage on the mind, OneGoodLove’s billboard not only fits in perfectly with the relationship goals emerging in the LGBT community, but also presents the gayest version of love—not “gay” in the pejorative sense, but gay as in the traditional sense—gay as in happy, gay as in joyful, and gay as in fully accepting. It suggests that in this new era of marriage equality, love is the defining factor in marriage, and with it, any couple is free to say, “I do.”
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Charli Girl
Un freaking believable !! Never thought I’d see the day!! Hats off to that company! By golly I think I’ll have a lil looksie. Lol
hyhybt
Other companies have said that’s what they were after, too. What happens? Too many of their *users* decide to go for just hookups, making it harder on those who really are after developing a relationship.
Sweet Boy
I am gonna register and wear a “love can wait” purity bracelet…no hook-ups nor any sexual activity or impure thought until after the wedding
Guilherme
From their website, in big letters at the top:
“Find Long Term Relationships”
“Made for the LGBT community, by the LGBT community.”
Then, underneath:
“Location”
“Zip codes in the US only”
The website is for USA residents only.
Since when has this so-called “LGBT community” been exclusive to the USA?
I mean, they want to sound all-inclusive but then they restrict it to the USA only.
I don’t like the looks of it.
tardis
Sign me up! Sign me up!
miagoodguy
It won’t last long or it will become another venue for hookups
jeff4justice
Is it free like OkCupid?
Dixie Rect
I bet if you went on that site, you’d see the same exact people you see on other sites in your neighborhood, just with different profiles and ‘wants’. Please.
Nothing to get excited about here.
Joetx
@jeff4justice: I’m sure it’s free to join, but it’ll cost you to contact someone or reply to them, like every other dating website.
Charlie in Charge
According to the site there is a free three day trial. The sites that become hookup-focused tend to be the free ones; once people have to get out a credit card to sign up it weeds out a lot of people who aren’t very serious.
hyhybt
@jeff4justice: That’s the only such site I’ve ever signed up for. I set the distance thing to something like 50 miles, yet they sent me matches from two states away. The long distance thing when you already know somebody but get separated is one thing, but suggesting it for a first date is absurd.
darkorient
Please make it a worldwide service, thank you
Nicholas
@darkorient: Hi there! I’m one of the founders of OneGoodLove. International expansion is coming soon. Stay tuned and thank you!
jeff4justice
@Joetx: No, OK Cupid is free to exchange messages. There’s also apps like Grindr, Scruff, Mister, and Growlr.
TomMc
@jeff4justice: … OkC also has tests 🙂
balehead
Shuts down in two weeks…..
balehead
This is just like the “Purity Ring BS” isn’t it???…..
fragileheart
@Nicholas: Hi there,I am from the Philippines and i just made an account here at queerty (to contact you) just now when i read your comment about the international expansion of the new dating site OneGoodLove..I joined couple of gay dating sites as what they called but it turns out to be just to be venue of hook ups in there and nothing serious ..i really seek something serious involving developing relationship and i am really looking forward for the new site you’ve created..Now i wanna know when its gonna be the international expansion..I am really interested to know and register..i hope its not exclusively in USA because there were lots of gay men here who seek for something serious not just hook ups..