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New Equinox Ad A Classic

By Andrew Belonsky January 9, 2008 at 4:01pm · 29 comments · Updated on January 31, 2008

otlequinox1-1-1.jpg
Equinox Fitness Clubs just unveiled their new ad campaign, including “Figure Drawing”.

Michelangelo would be proud, we’re sure…

Advertising Art Business Equinox Michelangelo
View Comments29

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29 Comments

  • spunkbox

    that booty is fierce

    January 9, 2008 at 4:01pm
  • DavidDust

    Happy HUMP DAY!

    January 9, 2008 at 5:01pm
  • Tintin Malfoy

    O.M.GOD!

    January 9, 2008 at 5:01pm
  • GranDiva

    I am so there with the ass…

    January 9, 2008 at 5:01pm
  • Jason

    Oh shit! Get ready for Bill Donohue and the Catholic Defense League (which is Bill Donohue). Hopefully this ad will be as successful as Kathy Griffin’s Emmy acceptance speech.
    Suck It, Jesus!

    January 9, 2008 at 5:01pm
  • Gregg

    He is so hot.Too bad Equinox is homophobic

    January 9, 2008 at 6:01pm
  • hells kitchen guy

    “Get ready for Bill Donohue and the Catholic Defense League (which is Bill Donohue).” Exactly what they’re planning on. Problem is, outrage has become so general, it’s hard to break through the clutter.

    January 9, 2008 at 6:01pm
  • SeaFlood

    I have never wanted to be a nun so badly in my life…

    January 9, 2008 at 7:01pm
  • Alan down in Florida

    How cruel – offering beef they can’t have to starving women.

    January 9, 2008 at 7:01pm
  • Meeg

    Those nuns are wearing a lot of make up though. You know they’re about two steps away from ripping off their habits and letting their hair down.

    January 9, 2008 at 7:01pm
  • abelincoln

    The pope will poop his pantaloons.

    January 9, 2008 at 7:01pm
  • Phoenix

    Jason @ No. 5,

    If my mother is to be believed, Jesus DID suck it.

    January 9, 2008 at 8:01pm
  • The Ghost of Princess Tiny Meat

    Going by the drawing the nun of the left has done, that naked person must be a woman.

    January 9, 2008 at 8:01pm
  • David Hauslaib, Queerty

    I go to Equinox, and they might as well have depicted what the gym experience is actually like there. Well, just about.

    January 9, 2008 at 9:01pm
  • Ash

    This is one of the funniest ads I’ve ever seen. I wish the nun on the far left would pose for a drawing herself.

    January 9, 2008 at 10:01pm
  • gay as life

    They’re nuns people. They wouldn’t be interested. Hello! They’re lesbians!

    January 10, 2008 at 1:01am
  • underbear1

    just thought I’d settle a score with a fellow queer poster at Huffington Post (JohnCT)who stole an image of mine, and I got banned for getting p*ssed about it. I fixed his wagon, cuz I named this image the same as the one he stole. btw. I was Qbear there anyone who visits Huffington Post can mention they saw him pwned here.

    http://img.villagephotos.com/p/2006-8/1210139/mittpride.jpg

    January 10, 2008 at 2:01am
  • underbear1

    here’s the link to the page where JohnCT has the image above stuck in his own post, he can’t alter now.

    http://www.huffingtonpost.com/2008/01/08/clinton-allies-may-dump-m_n_80460.html?load=1&page=8#comments
    karma is a B*TCH

    January 10, 2008 at 3:01am
  • Allen

    The Catholic League is a dork who sits at a computer all day. He’s needs to get a life and come out.

    BTW … it makes me want to join!

    January 10, 2008 at 9:01am
  • underbear1

    got malice?
    changed the image today

    January 10, 2008 at 10:01am
  • cgaskins

    Have you seen the video “behind” the campaign? Very hot! Check out this link http://youtube.com/watch?v=xeXD1NMIwm4

    January 10, 2008 at 3:01pm
  • Jack Jett

    Qbear…

    You are my favorite poster on HuffPo. Are you saying you got kicked off? I’m not sure I understand. Who is JohnCT?

    January 10, 2008 at 4:01pm
  • underbear1

    yeah I’m just back on, look in the living section on Hirsuit vs. Hairy men thread I ain’t too hard to find.

    January 10, 2008 at 4:01pm
  • underbear1

    thanks JackJett

    January 10, 2008 at 7:01pm
  • Billy

    Unfortunately, there has already been criticism of this ad from the church which is so annoying. I’m sure the next group of haters to critize will be fat dorky losers from Middle America who don’t appreciate what it’s like to be in good shape and to be a member of a hot gym like Equinox. When I worked out at the one at the Time Warner Center location everyone looked like this guy and I LOVED it! Most people in the rest of Fatmerica don’t realize that, here in New York, people actually do look like this and this really resonates well with us.

    January 30, 2008 at 2:01pm
  • Eddie

    HONEY!! YESS!! that so just made my day…

    January 31, 2008 at 12:01pm
  • a ahaynes

    nice hiney

    February 21, 2008 at 7:02pm
  • a ahaynes

    why didn’t they show is dick too?!

    February 21, 2008 at 7:02pm
  • a ahaynes

    why didn’t they show his dick too?!

    February 21, 2008 at 7:02pm

Comments are closed.

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