The cut

New Modus Vivendi underwear ad wants to make polka dots sexy

A strange, sexy scene unwinds at the local barber shop before your startled, increasingly aroused eyes.

That’s exactly what’s happening in this new Modus Vivendi underwear ad, which stars models Christos Kitsiou and Christos Efremidis.

Related: 100 Years Of Men’s Underwear In Three Minutes

Watch them lackadaisically swivel around in their chairs, wearing polka dot briefs expressly for your viewing pleasure.

And ask yourself if you’re ready to accept polka dots as unreservedly sexy.