That's so Tay-Tay

New Taylor Swift video strongly implies she’s utterly, completely lost her damn mind

There are few musical bridges so embarrassing they make you want to swaddle yourself in fuzzy warm blankets and await the arrival of autumn or atomic fallout. But Taylor Swift’s new single “Look What You Made Me Do” manages this stunningly rare feat by fully committing to the line: “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh — because she’s dead.”

Her new song also bravely forgoes any pretense of a chorus in lieu of tinkly Cosco keyboard handclaps and a rigorously artless Right Said Fred sample, intermittently including an electronic squelch that sounds like a Speak N’ Spell primly belching after eating some bad chicken.

Related: The Internet is real mad at Taylor Swift for sampling Right Said Fred’s “I’m Too Sexy” in new song

Impossible to say what sort of track she was ultimately hoping to make with the effort.

None of these cold hard facts are successfully eclipsed by the new music video for “Look What You Made Me Do,” an opulent and expensive-looking affair that features Swift in a variety of wigs, some monster makeup, a studded leather biker jacket, a dominatrix’s catsuit, and being very bitchy indeed in a bathtub filled with so many riches. That’s so Tay-Tay.

There are other various pop-Goth trappings by way of Hot Topic dead stock like slithery CGI snakes and not particularly terrifying vampire bats that will make not succeed in making you scream. So you’ll want to keep an eye for those.

In short, it’s a full-throttle, in-your-face kook attack that’s entertaining and self-indulgent enough, so why don’t you go ahead and have a look.

That song, tho.

Watch: