Not since the Charmin bears have we felt so squicky about a toilet paper ad.
A new 15-second TV spot for Cottonelle promotes (ahem) “Down there care” by stating, “Today you meet the parents! So before they sit you down, give your booty a confidence boost with cleaning ripples that remove more at once for a superior clean and make you feel like the kind of guy he takes home to mother.”
At the end of the commercial, the same-sex couple smiles lovingly at one another, as if the taller one is proud of his shorter companion for properly cleaning his hind-quarters before meeting ma and pa.
We’re always happy to see gay couples in ads, and it’s great to be well-groomed and nicely dressed when meeting a significant other’s parents, but has anyone in a stressful, non-sexual situation ever really thought, Oh great, now I can’t feel confident meeting someone’s parents because of my butt?
No, no they have not.
Thankfully, Cottonelle has also released a heterosexual version of the same ad to let everyone know that it’s not just gay men who should feel self-conscious about an untidy fanny.
It’s also cool that the toilet paper brand has been batting away homophobes on Twitter who dislike their new ad for featuring a same-sex couple.
Hi Kenny, thanks for reaching out. No matter a person’s orientation, gender, or anything else, being clean impacts everyone. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that.
— Cottonelle (@cottonelle) February 19, 2019
Being clean impacts everyone, and it’s an important step to feeling your best. Here at Cottonelle Brand, diversity is embraced in all aspects and we are proud to share a commercial that is representative of that. Thank you for reaching out.
— Cottonelle (@cottonelle) February 22, 2019
We haven’t been this tickled yet disconcerted by an ad since the Gain laundry detergent ad showing a hunky dad and his young boys sniffing dad’s jockstrap.
And yet, we love it when ads nonchalantly include gay couples. A handful of big brands did this for Valentine’s Day 2017. Apple also featured a same-sex wedding in a 2018 Australian ad shortly after the island continent legalized marriage equality.