New Zealand Based Hell Pizza Thinks It’s Laughably Misfortunate To Marry A Trans Person

Unless you’re a Kiwi, you probably haven’t eaten at a Hell Pizza. They have pizzas named after the seven deadly sins, provide coffin-shaped to-go containers “for your remains” and once ran a controversial ad campaign featuring the skeletal remains of Sir Edmund Hillary, Heath Ledger and the Queen Mother dancing on gravestones. But even the irreverent pizza company recently repented for their “mis-fortune cookies” reading “You will marry a transgender.”

After getting deservingly raked across the coals online, the company apologized via its Facebook account:

“Wow, you go away for a weekend and step back into a maelstrom. Guys, you’re right and we’ve seen the light on this one. We agree that we may have inadvertently hurt some of our greatest advocates and for that we unreservedly apologize. We like to be irreverent and cheeky but we realise we stepped over a line on this one.”

If they had been listening to the Christian right at all, they would know that transgender people are the very spawn of Satan, just like all gays, lesbians and bi folks—duh.

Thumbnail image via trkutux

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  • Cam

    Ok, I’ll get ready to be attacked, but actually, the part that I found funny was this…

    They were insensitive to have the fortune, but they were sensitive enough not to use the word “Tranny”.

    What a weird juxtaposition.

  • Mark

    Love Hell Pizza – they’re in Queensland as well – great pizza and a hoot to go in the shoppes.

  • Stark

    @me: Are straight women who are unable to have kids ‘duping’ men into marrying them? Your scenario is about marrying someone who is dishonest (which is an unfortunate trait in any gender), the one in the ‘mis-fortune’ is merely about the person being transgender. Your own baggage is what makes you assume that the trans-person is duping someone into marrying hir.

  • Henry

    At least it didn’t say tranny.

  • chink change

    Please note that it said “marry,” not “have sex with,” which would have been much more funny.

  • JAW

    LOL… OH Shit… Cam #1 and Henry #5… You are both in Trouble… I’m telling Mom that you BOTH said a nasty word… shame shame shame everybody knows your name

  • Rob

    As a gay man who worked for Hell Pizza in marketing, they genuinely do not intend harm with their advertisements and they don’t take them seriously. Personally, I think that this getting the coverage it has attracted is hilarious and probably benefited them anyway. This really isn’t worth taking seriously, it will just end up in the book of complaints alongside the abusive messages from Americans regarding the “Evil George Bush” campaign.

  • Ogre Magi

    They make some DAMNED good pizza!

  • Kev C

    @Rob: Their company sounds hair-brained. I hope the cooks wear hair-nets because nobody wants a goddamn kiwi pizza covered with hair.

  • Yttrium

    To be fair, a lot of people think it’s laughably funny.

Comments are closed.