If Ivanka Trump was hoping her status as First Daughter would help elevate her fashion line, she can think again. Department stores and discount retailers alike are dumping her products faster than poor factory workers in third world countries can make them.
Burlington is the latest company to #DumpIvanka. Without any warning, the company just pulled all 13 of the Ivanka Trump-branded items from its website. It offered no explanation nor has it responded to media requests for a comment.
The dump came just days after several other retailers also dropped Ivanka’s line, including Nordstrom, Neiman Marcus, Gilt, ShopStyle, and the Home Shopping Network. Meanwhile, TJMaxx and Marshalls instructed employees last week to trash all Ivanka Trump signage and mix merchandise into the racks. And Sears and Kmart have said they will be removing over 30 Trump-branded home products from its websites. Many retailers still carrying the first daughter’s products have discounted the line significantly–as much as 50, 60, and even 70%.
Related: Bound to happen: Trump exposes major conflict of interest in attack on Nordstrom
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All this comes on the heels of a new study by market research firm Slice Intelligence that found online sales for the first daughter’s line dropped 26% in January 2017 alone, preceded by a steady decline in the last quarter of 2016.
Oh, and to add insult to injury, this picture began circulating on social media last week:
The Ivanka memes have not been kind either:
Rosemary Young, Ivanka Trump’s senior director of marketing, insists the company is not the least bit concerned about the sharp drop in sales, or the fact that more and more retailers are dumping its products on a near daily basis, or that it is rapidly becoming a laughingstock on social media.
“We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains,” Young told Business Insider. “The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded.”
And what principles are those, exactly? Outsourcing? Nepotism?
A great discussion with two world leaders about the importance of women having a seat at the table! ???? pic.twitter.com/AtiSiOoho0
— Ivanka Trump (@IvankaTrump) February 13, 2017
Related: Hilarious Kellyanne Conway “buy Ivanka’s stuff” memes are blowing up the Internet
DCguy
This is where the right wing GOP hypocrisy really comes out. They CLAIM they love capitalism, but freak out during times like these and DEMAND that people MUST buy this brand even if they don’t want it.
I also LOVED the fake “leak” that Ivanka’s P.R. tried to put out after Nordstrom dumped her. The “leak” claimed that she was not anti-gay and supposedly talked to her dad about being nice to “The Gays”.
Too bad the “leak” was worded like a P.R. release and that sad attempt to mitigate the boycott failed.
NateOcean
Speaking of hypocrisy…
I particularly liked the “Made in China” label in the second photo ($1 Marshall’s item).
Heywood Jablowme
Here’s a suggestion for how to save Ivanka’s brand.
All the “masc” Trump fans on Queerty comments should go out and buy Ivanka’s stuff… and dress in drag.
whatevz
The Trumps should start selling Trump toilet paper, at least some of their stupid inbred sheep could afford toilet paper…
Low Country Boy
Why should they? The designs are not original, i.e., she stole them. Par for the course for this family and their ilk. Pay no attention to the man behind the curtain.
happy50132003
How petty of the gay community to be bad mouthing a clothing line because her father is not a fan of gays. Think about Ivanka closing down her business and all the individuals that are suddenly employed. Suppose some of those employees are gay. How petty. Lets start worrying about drugs, violence, and thinks that matter instead of bad mouthing the Trump family. Seems to me a lot of this petty crap is jealousy. Oh, yes I am gay but have grown up as a tolerant individual.
dwes09
The “employees” in question are pieceworkers in CHINA. It always amazes me how stupid you paid trolls are! I doubt you are gay, doubt you really care about her workers becoming “employed” (come on you idiot, proofread!!), or “thinks” that matter. You care only about making the posts you are directed to by YOUR employers.
Jack Meoff
The retailers will be reacting to public demand. If the sales of her line have dropped it is not viable for them to continue to carry the line. Likewise if they have come under pressure for stocking any Trump related brands. The Trumps as business people must understand this. They would do exactly the same thing faced with a loss of profits.
Tracy Pope
I don’t know anything about her clothes. I don’t care. If the boycott efforts worked then, unfortunately for her, companies are looking at the bottom line. That’s’ something 45 understands perfectly no matter what drivel he tweets. Whether or not it was the right thing to do (boycotting her clothes) is a different discussion.
trusgold
what is sad is she is the only one person that I believe is compassionate.