PHOTO: Ben Cohen Wants You To Take His Underwear Home

MORNING GOODS: Ex-rugby star Ben Cohen has already cemented his position in the gay firmament with his StandUp Foundation, which battles bullying and homophobia. But if he keeps posing in his underwear like this, we’re gonna have to nominate him for sainthood.

Here are some images from his recent photo shoot with Bluebuck underwear, which will be donating a portion of proceeds from Ben’s special line of skivvies to StandUp. (Don’t worry: the bruises are just makeup—we think.) “We are looking to affect the next generation,” says Cohen. “We want to create cultural change and we are doing that by using our StandUp brand to communicate that it is not cool to bully, but it is cool to stand up.”