PHOTO: JCPenney Father’s Day Ad Includes Gay Family

After JC Penney hired Ellen DeGeneres as a spokeswoman, and then defended her against the Million Mom Mob, we didn’t think we could love them any more.

But now the chain retailer has included a pair of real-life gay dads and their children— Todd Koch and Cooper Smith with kids Claire and Mason—in a Father’s Day-themed circular.

The tagline reads: “First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver–all rolled into one. Or two.”

Honey, get our charge card!