Morning Goods

PHOTOS: Blue Collar Comes To San Francisco!


Blue Collar Underwear recently brought some Texas flavor to Lookout San Francisco during a night of giveaways and dancing, while SF’s very own Sister Roma hosted a “best body” contest. “This was our first of many events across the country,” said Larry L. Little, co-owner of the underwear brand. “We love San Francisco and this will be home some day so what better way to kickoff our tour of cities than here in the Castro.”

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See more photos at The Underwear Expert.

Photo Credit: Blue Collar

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  • frshmn

    Save the underwear contest for LA, and bring us Hunky Jesus.

  • barkomatic

    The one on the far right is the best looking.

  • Alan down in Florida

    Boy Blue Collar must be way down in the hot model food chain if these are the best they can come up with in San Francisco. At 60 I wouldn’t throw any of them out of bed but I’d get them out of that awful underwear as quickly as possible.

  • Michaeltj

    @barkomatic: Maybe, but the one in the middle has the best body.

  • Mezaien

    @barkomatic: ARE you crazy? the on the far left is the hottest. WOW I love the Latinos look.

  • barkomatic

    @Mezaien: Well, then we won’t be going after each other’s man then. No competition. ;)

  • Kangol

    The ones (1,2 and 3) on the left are the hottest. More, please.

  • BlueCollar

    @Alan down in Florida: I would be interested in hearing what you like and don’t like about our underwear. This is very important to me as co owner. Also, I invite you to look at the entire selection on our website ( I want to challenge you to find a pair that would be more of your style and I will send them to you for FREE so you can experience the comfort and support. Also, take a look at Blue Collar models The night in San Francisco was about having FUN and I really appreciate the guys who participated. They may not be ready for the runway in New York, but they are cuties inside and out. I look forward to hearing from you [email protected]. We may not be the underwear company for all but we value everyone. Thanks so much for the feedback.

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