Calvin Klein’s new campaign, “show yours. #mycalvins,” is about fan interaction and embracing all that social media has to offer. With platforms such as Twitter and Instagram, the conversation between brand and consumer is growing, and CK encourages all its loyal fans to jump on the bandwagon and proudly bare their favorite pairs from the global brand. Over at The Underwear Expert, we’ve gathered up some of the best user generated content from Instagram so far.
Photo Credit: via Instagram
Stache1
Surprised they didn’t add Nick Gruber in there.
cmhbuck
Third guy would be unrelentingly hot in boxers.
cmhbuck
@cmhbuck: Fourth guy, not third.