Morning Goods

PHOTOS: Fans Of Calvin Klein Strip Down On Instagram


Calvin Klein’s new campaign, “show yours. #mycalvins,” is about fan interaction and embracing all that social media has to offer. With platforms such as Twitter and Instagram, the conversation between brand and consumer is growing, and CK encourages all its loyal fans to jump on the bandwagon and proudly bare their favorite pairs from the global brand. Over at The Underwear Expert, we’ve gathered up some of the best user generated content from Instagram so far.

8f4883b498c711e38790122646628a52_8 3476c65e554b11e381f912649f8c7ba8_8 a74af1c49f0011e3afc512c1a4977290_8 a322994486cd11e3b69f125589bd0df1_8 fbdcee907b4711e38f3c0ab06fdbedbd_8Photo Credit: via Instagram