PHOTOS: Over the past decade, French companies have come to dominate the underwear market with close attention to detail resulting in high quality products. Brands such as Les Insurges, HOM and Pull-In have redefined underwear cuts, colors, structure and durability. The French take pride in their appearance and clothing and want the same for their undergarments. Every piece is expertly designed and masterly crafted elevating the product into a new realm of sophistication. Les Insurges is currently spearheading the French market, as well as the global one, with design options for every type of man, as shown through its campaign photos. Check them out below.
For more photos from Les Insurges, head on over to The Underwear Expert.