Skin Trade

PHOTOS: The Art of Pairing Gaudy Consumerism With Sex

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Tom Ford was on to something when he opted to market his fragrance by inserting a perfume bottle into spread ass cheeks. As the guy knows, sex sells. Quite well. So allow us to demonstrate how to successfully integrate sex while hawking a watch as well as, yes, fragrance. (Photos, fragrance: Léo Vlasic-Klasan and Tomek Szmulewicz photographed by Milan Vukmirovic for L’Officiel Hommes, via; Photos, watch: Sølve Sundsbø for Numéro, via)