PHOTOS: The “Red Hot” Ginger Boys Steam Up Their NY Book Release

Screen Shot 2014-09-05 at 12.19.44 PMPhotographer Thomas Knights’ “Red Hot 100” project became a global sensation the moment he began seeking funds for it on Indiegogo.

Earlier this summer, Knight launched the Indiegogo campaign with intentions to turn his “Red-Hot” series featuring beautiful red-headed men into a photo book. With it, he wanted to “end gingerism,” one beautiful ginger boy at a time.

He said: “This is a book that is not only pleasing on the eye, but also holds a mirror up to current perceptions of male beauty and asks the question, why are there so few ginger heroes or heartthrobs in western culture.”

This week, Knight’s dreams finally became a reality as he joined several models at the Bosi Contemporary art gallery in New York City for the release of the new Red Hot 100 book. The models were, of course, looking as red hot as ever: