PHOTOS: Even More Amazing Vintage Gay Ads, Then & Now

Good news for fans of our popular collection of vintage ’70s advertisements of gay Los Angeles hotspots: here’s a fresh crop, courtesy of the delightful Adsausage.

This time they’re largely centered around New York, but that’s OK: we’ve heard there are some gay people there as well.

As before, we are absolutely head over heels for these lovable campy gems. Old-school drag! Bathhouses galore! Porn that boasts that it’s “in color!” And can you believe how long International Male’s been playing its coy winking game?

Click on through for some incredible artifacts.



You know, some of those shorts aren’t too bad — they wouldn’t look out of place at an American Apparel. Note the “Hooded Swirl Caftan,” apparently designed by a fan of Edvard Munch’s “The Scream.”

As we noted in our last collection of vintage ads, the “Ah Men” location on Santa Monica Blvd is now a boring bank. Ah, well.

8900 santa monica blvd

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  • balehead

    Back then the gay’s looked pretty normal…what happened???

  • RomanHans

    I know! Because heteros haven’t changed at all. I don’t know a single straight guy who’d THINK about shaving his chest, and straight women are still mostly feminists who find empowerment through their brains, not their bodies.

  • Deepdow


    ahem, generalizing.

    I like my hairy chest.

    (and you would too :P)

  • mgmchicago

    Hello Queerty Team-
    Your Stoli ads are still slowing page scrolling/viewing to a crawl – for the third week in a row.

  • Kenny1948

    Maybe “Hand in Hand Films” had an office in that building. However the theatre always belonged to CBS. I remember attending a dress rehearsal for the Ed Sullivan Show, back in 1967 and it was a hoot! I had a friend who worked as gopher for the show, he invited me. I met Ed who was a very short, crippled man. He never really portrayed that on screen. That was the reason he had such a stiff posture. Way back in 67, that rehearsal was quite gay. I was surprised that Mr Sullivan was that open minded to what was going on. The Air Force Choir was on that show, and they picked the cutest guys to be in the first row, and camera shots! Also was Lou Rawls who showed up late and demanding. Mr Sullivan told him to take a hike. Couldn’t believe he talked to his guests like that.

  • LadyL

    @Kenny1948: Ah Kenny, I love your memories! I hope you’ll share more of them here.

  • Deepdow


    I agree :)

  • JoeWatchesTV

    The feature length cartoon Gay Purr-ee used to play on TV all the time, I hardly see it anymore. It’s great if you get the chance.

  • rcblue73

    I still own the magazines (After Dark, In Touch, etc.) that the gay and clothing ads appeared in. Oh my…

Comments are closed.