Morning Goods

Pietro Boselli tops himself in Bench/Body underwear shoot

If you happen to have an underwear brand to promote, possibly the best way to get the word out is by sticking Pietro Boselli in a pair and taking a few pictures.

Related: Did Pietro Boselli accidentally show his wares during this photoshoot?

While we’ve never herd of Bench/Body before today, the brand is forever emblazoned on our minds after checking out a few stills from their collaboration with everyone’s favorite mathematician-turned-model.

“So pleased to be part of the @benchtm and @benchbodyph family,” he writes on Instagram. “Great people make a well-loved homegrown brand! Manila, see you soon!”